雀巢公司的市場(chǎng)營(yíng)銷作業(yè)英文版(完整版)
【正文】 tworthy brand. Talked about coffee, it must be Nestle. In the near future, the advertising slogan “The taste is great will be remembered by more and more people.Thank You !謝 謝一月 2109:58:3709:5809:58一月 21一月 2109:58 09:5809:58:37一月 21一月2109:58:372023/1/24 9:58:37? 靜夜四無(wú) 鄰 ，荒居舊 業(yè)貧 。s opening up policy was settled .v Risk: The governent of China takes action to proctect national industry.（ 2） Economic analysisv A certain level of purchasing power is directly affect vthe economic environment for marketing activities. v China ’ high purchasing power provides a broad market space for Nestle to introduce a more secure, highquality dairy products.（ opportunity）v Threat: (1)Threat of New Entrants:v 1)multinational brandsv 2)domestic coffee bean suppliers (2)Availability of Substitutes（ 3） Social analysisv Changing lifestyles and growing urbanization in larger cities in China have brought in wider acceptance of newer products and the pursuit of higher living standards.v Nestle pany could meet people39。s demand for it. This provides the basis for Nestle to expand market in China（ opportunity） . v Threat:Due to the influence of Chinese tea drinking vcustoms ,some Chinese people still advocate to drink the vtraditional hot drink tea.（ 4） Technology analysis the development of science and technology, more and more Chinese people have a high demand for their dairy products.v The PRC government strongly supports the development of emerce in the retail sector.v Nestle has two R D centers in China, and fully guarantee the product quality and safety and it offers an inexhaustible motive force.（opportunity）v China has rapidly developed in recent years, especially in the fields of technology and innovation,which have far more than many countries.vTherefore,many hightech domestic enterprises are emerging.vThreat:Therefore this cau
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