企業(yè)內(nèi)部實(shí)力研究-文庫吧在線文庫
【正文】 (technology development)，包括基礎(chǔ)研究、產(chǎn)品設(shè)計(jì)、媒介研究、工藝與裝備設(shè)計(jì)等價(jià)值活動(dòng)； ? ④采購 (procurement)，指購買用于企業(yè)價(jià)值鏈各種投入的活動(dòng)，包括原材料采購，以及諸如機(jī)器、設(shè)備、建筑設(shè)施等直接用于生產(chǎn)過程的投入品采購等價(jià)值活動(dòng)。 – Misreading signals that may indicate a shift of the focus of the petitor. – Overemphasizing petitors financial resources, market position, etc.. – Assuming that all firms in the industry are subjected to the same constraints or are open for the same opportunities. – Believing that the purpose of strategy is to outsmart the petition, than to satisfy customer needs. September 2023 7 什么驅(qū)使著競爭對(duì)手？ 競爭對(duì)手在做和能做什么？競爭對(duì)手的反應(yīng)競爭對(duì)手對(duì)目前地位滿意嗎 ?競爭對(duì)手將可能作何種行動(dòng) 或戰(zhàn)略轉(zhuǎn)變 ?競爭對(duì)手易攻擊處在哪里 ?什么行動(dòng)將會(huì)引起競爭對(duì)手最 強(qiáng)烈和最有效的報(bào)復(fù) ?未來目標(biāo)企業(yè)各層級(jí)和各方面的現(xiàn)行戰(zhàn)略對(duì)手現(xiàn)在是如何競爭假設(shè)關(guān)于自身和行業(yè)的的能力實(shí)力與不足(4)競爭對(duì)手分析框架 September 2023 8 組合分析和競爭對(duì)手目標(biāo) ? 對(duì)手的母公司用何標(biāo)準(zhǔn)劃分其經(jīng)營單位？每個(gè)經(jīng)營單位是如何被劃分的？ ? 什么經(jīng)營被看作是金牛單位？ ? 哪些經(jīng)營單位被看作是收獲或剝離單位？ ? 哪些單位作為公司抵銷震蕩的穩(wěn)定源？ – What criteria are used to classify businesses at the petitor’ s parent if a classification scheme is in use? How is each business classified? – What Businesses are being counted on to be cash cows? – Which Businesses are candidates for harvest or divestment given their position in the portfolio? – What Businesses are the habitual s
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