企業(yè)內(nèi)部實力研究-文庫吧在線文庫
【正文】 (technology development)，包括基礎(chǔ)研究、產(chǎn)品設(shè)計、媒介研究、工藝與裝備設(shè)計等價值活動； ? ④采購 (procurement)，指購買用于企業(yè)價值鏈各種投入的活動，包括原材料采購，以及諸如機器、設(shè)備、建筑設(shè)施等直接用于生產(chǎn)過程的投入品采購等價值活動。 – Misreading signals that may indicate a shift of the focus of the petitor. – Overemphasizing petitors financial resources, market position, etc.. – Assuming that all firms in the industry are subjected to the same constraints or are open for the same opportunities. – Believing that the purpose of strategy is to outsmart the petition, than to satisfy customer needs. September 2023 7 什么驅(qū)使著競爭對手？ 競爭對手在做和能做什么？競爭對手的反應(yīng)競爭對手對目前地位滿意嗎 ?競爭對手將可能作何種行動 或戰(zhàn)略轉(zhuǎn)變 ?競爭對手易攻擊處在哪里 ?什么行動將會引起競爭對手最 強烈和最有效的報復(fù) ?未來目標(biāo)企業(yè)各層級和各方面的現(xiàn)行戰(zhàn)略對手現(xiàn)在是如何競爭假設(shè)關(guān)于自身和行業(yè)的的能力實力與不足(4)競爭對手分析框架 September 2023 8 組合分析和競爭對手目標(biāo) ? 對手的母公司用何標(biāo)準(zhǔn)劃分其經(jīng)營單位？每個經(jīng)營單位是如何被劃分的？ ? 什么經(jīng)營被看作是金牛單位？ ? 哪些經(jīng)營單位被看作是收獲或剝離單位？ ? 哪些單位作為公司抵銷震蕩的穩(wěn)定源？ – What criteria are used to classify businesses at the petitor’ s parent if a classification scheme is in use? How is each business classified? – What Businesses are being counted on to be cash cows? – Which Businesses are candidates for harvest or divestment given their position in the portfolio? – What Businesses are the habitual s
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