企業(yè)內(nèi)部實(shí)力研究-在線瀏覽
2025-02-19 09:34本頁面
【正文】 什么驅(qū)使著競爭對手？ 競爭對手在做和能做什么？競爭對手的反應(yīng)競爭對手對目前地位滿意嗎 ?競爭對手將可能作何種行動 或戰(zhàn)略轉(zhuǎn)變 ?競爭對手易攻擊處在哪里 ?什么行動將會引起競爭對手最 強(qiáng)烈和最有效的報(bào)復(fù) ?未來目標(biāo)企業(yè)各層級和各方面的現(xiàn)行戰(zhàn)略對手現(xiàn)在是如何競爭假設(shè)關(guān)于自身和行業(yè)的的能力實(shí)力與不足(4)競爭對手分析框架 September 2023 8 組合分析和競爭對手目標(biāo) ? 對手的母公司用何標(biāo)準(zhǔn)劃分其經(jīng)營單位？每個(gè)經(jīng)營單位是如何被劃分的？ ? 什么經(jīng)營被看作是金牛單位？ ? 哪些經(jīng)營單位被看作是收獲或剝離單位？ ? 哪些單位作為公司抵銷震蕩的穩(wěn)定源？ – What criteria are used to classify businesses at the petitor’ s parent if a classification scheme is in use? How is each business classified? – What Businesses are being counted on to be cash cows? – Which Businesses are candidates for harvest or divestment given their position in the portfolio? – What Businesses are the habitual sources of stability to offset fluctuations elsewhere in the portfolio? September 2023 9 ? 哪些單位代表保護(hù)主要業(yè)務(wù)的防火墻？ ? 哪些業(yè)務(wù)被看作是明星單位？ ? 哪些業(yè)務(wù)在公司業(yè)務(wù)組合中具有杠桿作用？ – Which Businesses represent defensive moves to protect other major businesses? – Which Businesses are the most promising areas the parent pany has in which to invest resources and build market position? – Which Businesses have a lot of “ leverage” in the portfolio? These businesses are ones where performance changes will have a significant impact on the performance of the parent
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