企業(yè)內(nèi)部實(shí)力研究(編輯修改稿)
2025-02-05 09:34 本頁(yè)面
【文章內(nèi)容簡(jiǎn)介】 to classify businesses at the petitor’ s parent if a classification scheme is in use? How is each business classified? – What Businesses are being counted on to be cash cows? – Which Businesses are candidates for harvest or divestment given their position in the portfolio? – What Businesses are the habitual sources of stability to offset fluctuations elsewhere in the portfolio? September 2023 9 ? 哪些單位代表保護(hù)主要業(yè)務(wù)的防火墻？ ? 哪些業(yè)務(wù)被看作是明星單位？ ? 哪些業(yè)務(wù)在公司業(yè)務(wù)組合中具有杠桿作用？ – Which Businesses represent defensive moves to protect other major businesses? – Which Businesses are the most promising areas the parent pany has in which to invest resources and build market position? – Which Businesses have a lot of “ leverage” in the portfolio? These businesses are ones where performance changes will have a significant impact on the performance of the parent overall in terms of stability, earnings, cash flow, sales growth, or costs. Such businesses will be protected vigorously. September 2023 10 假設(shè) ? “假設(shè)”研究主要考察競(jìng)爭(zhēng)對(duì)手在本行業(yè)中經(jīng)營(yíng)的歷史、在其他行業(yè)中經(jīng)營(yíng)的歷史、對(duì)本行業(yè)經(jīng)營(yíng)傳統(tǒng)的認(rèn)識(shí)、管理層結(jié)構(gòu)和個(gè)人歷史背景，以及企業(yè)的顧問(wèn)單位或個(gè)人的背景。 – 比如，典型的例子是 Phlip Morris公司 1970年 (一家煙草公司，其著名品牌“萬(wàn)寶路” )收購(gòu) Miller公司 (一家啤酒公司 )，從煙草行業(yè)進(jìn)入了啤酒行業(yè)，把在煙草行業(yè)中的經(jīng)營(yíng)經(jīng)驗(yàn) —— 市場(chǎng)細(xì)分策略 —— 帶入啤酒行業(yè)，從而
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