【正文】 of design revision. 2. World class developing method 29 名 稱 Item 數量 Qty. 價值 (萬元 ) Price (Ten thousand RMB) 功 能 Function 奧地利 BOOST、 FIRE、TYCON設計軟件 （ AVL公司 Austrian BOOST, FIRE, TYCON design software（ AVL pany） 1套 1set 190 模擬發(fā)動機工作過程，完成發(fā)動機優(yōu)化設計，代表了當今世界最先進的設計方式。另一方面，錢江品牌形象將獲得極大的提升，為品牌的國際化運作打下堅實的基礎 . “ Qianjiang” Implemented the purchasing case after the full investigation and careful consideration. After the purchase, Benelli will be the frontal base and foreign window of Qianjiang for technical development and exploring the market of Europe and . It has a great importance for Qianjiang to consolidate existing European market，establish highclass production basis of motorcycle as well as develop further world motorcycle market. At the same time, the manufacturing technology of part and even the whole bike and engine will improve to a high technique level, and end the history that there is no domestic manufacturing technology of big delivery capacity motorcycle. On the other hand ,the brand imagine of Qianjiang will get a great improving, and laying a good foundation for the internationalization of the brand. 24 出口戰(zhàn)略部署和戰(zhàn)略目標 ● 構建長遠發(fā)展的平臺： 把歐美市場作為主戰(zhàn)場，將歐美地區(qū)打造成為錢江實施摩托車國際市場營銷戰(zhàn)略的根據地。 在歐洲建立自己的研發(fā)中心和平臺 ， 以歐洲市場為主開發(fā)高端產品 ， 再將已成功進入歐洲市場的高端產品進入美國市場及東南亞和非洲市場 。 1. French Modern Engine Design Company: Qianjiang Group has over 40 years cooperation experience with French Reynolds Automobiles Company, over 30 years cooperation experience with 錢江在摩托車外觀及發(fā)動機核心研究開發(fā)領域積極加強與世界制造業(yè)各專業(yè)領域的著名設計技術公司合作，通過合作積極開發(fā)各種具有自主知識產權的產品。粗略估計，與錢江摩托配套的企業(yè)有上千家，這些配套廠家平均每家按 200人從業(yè)計算，創(chuàng)造的就業(yè)崗位就超過 20萬個。公司通過規(guī)范的企業(yè)股份制改造，吸取民營企業(yè)靈活的管理模式，發(fā)揮企業(yè)規(guī)模優(yōu)勢，至 2023年實現了摩托車年產百萬輛，產銷量、經濟效益均為居同行業(yè)首位。 錢江概況 Company profile 浙江錢江摩托股份有限公司位于浙江東南沿海的溫嶺市，系國務院批準的520家國家重點企業(yè)之一，浙江省政府“五個一批”工程重點企業(yè) ,臺州市首家上市公司。 1999年 3月設立了浙江錢江摩托股份有限公司，同年 5月其股票在深交所掛牌上市。隨著公司規(guī)模和產量的不斷擴大，產品質量水平和技術水平的不斷提高，帶動了鋼材、鋁材、塑料、電子、化工、油品、橡膠、油漆、造紙等原材料工業(yè)和零配件等機械加工工業(yè)與測試設備的發(fā)展。同時，公司充分利用國內較低的人力資本和明顯的低成本制造優(yōu)勢，真正實現了“全球資源、優(yōu)勢整合、國際技術、錢江摩托”！ After many year experience and research, the pany has gradually formed distinctive Qianjiang research development mode, . foreign design pany + domestic research development anization + pany. The pany not only cooperated with the famous European design and technology pany, but also employed Japanese engine and external appearance design experts and famous European external appearance designers for long term to fully cooperate with the Qianjiang research development team. Meanwhile, the pany takes full advantage of the relatively low domestic labor cost and obvious low manufacturing cost to realize “ global resource, advantage integration and international technology and Qianjiang brand motor ” ! 15 法國現代發(fā)動機設計公司 與法國雷諾汽車有超過 40年合作經驗，與標志雪鐵龍集團有 30年以上的合作經驗，錢江集團與法國現代公司合作，聯合開發(fā)發(fā)動機，同時法國現代還扶持提高錢江集團制造技術，使整個制造技術與國際最先進的發(fā)動機制造企業(yè)相媲美。 已開始著手研發(fā) 600CC及以上的高檔摩托車以切入歐洲高端摩托車市場 。這對于錢江在歐洲建立高檔摩托車生產基地，對于鞏固和加強錢江現有歐洲市場，對于世界摩托車市場的進一步拓展有著重大的影響和深遠的意義！同時，通過對 Benelli公司零部件的國產化不僅可以使錢江摩托零部件的制造技術提高到一個新的水平，而且能夠迅速提高錢江整車、發(fā)動機的技術水平，并結束國內無高檔大排量摩托車制造技術的歷史。 It can prehensively and precisely analyze the noise and vibration features of the drive system to find out all the causes for design optimization and scheme improvement. Romax齒輪箱設計分析軟件及相關項目 Romax gear box design analyzing software and relative items 1套 1set 1000 檢驗設計的可行性以及設計質量的高低，指導設計人員有效地修改設計，消除工程師修改設計的盲目性。 世界一流的車燈研發(fā)中心 world first class vehicle light research development center 公司投資 1900萬元人民幣建成了集一流設備、一流工藝、一流理念于一體的車燈涂裝車間。 It can measure the revolution, toque, power and oil consumption of the engine. 移動式三維掃描系統(tǒng) （ 德國 Comet Vario Zoom VZ400） P o r t a b l e t h r e e dimensional scanning system 1套 1set 100 快速、方便、精確測量外殼體 High speed, convenient operation and precise measurement of outer casing 30 車燈檢測中心從澳大利亞引進目前世界上最先進的機車燈光檢測系統(tǒng)：包括光源的光電參數分析系統(tǒng) 、 配光檢測系統(tǒng) 、 回復反射器自動檢測系統(tǒng) 、 CCD光譜攝制紋以及自動超強糾錯自反饋系統(tǒng) ， 能精確展現最終產品的光學性能 。 25 Export strategic deployment and objective ● Build up platform for long term development: European and American market is regarded as the main market, where the international marketing strategy base of Qianjiang motor will be built up. Qianjiang Group has already established two jointfunded panies in Hungry and Austria as platforms for development and management of the whole Europe motor market and as foundation for further development of international market in future. ● Make success through continuously launch of new products and high quality: Qianjiang Group earnestly analyzes the market characteristics, makes correct positioning, works out new product development plan for the next 3 to 5 years, and continuously launches new products that sellable in European and American market, to build up a number one brand in European and American petal motor market and bee most petitive Chinese rival in American large delivery capacity motor market. ● Supported by integrated aftersales service system: Qianjiang Group constantly strengthens and integrates aftersales service system and upgrade aftersales service quality and efficiency to provide firm service assurance for international business development. 26 ● Strengthen international market channel management, cultivate and upgrade brand value: Qianjiang Group constantly strengthens the marketing channel management of key market, works out correct market positioning, cuts into European and American exclusive motor product market, and continuously upgrades the Qianjiang brand value through high quality, integrated service, modern and classic exterior appearance. ● Start from point and spread to a