【正文】 e rival to the most advance international engine manufacturing enterprises. 17 錢江積極調(diào)整產(chǎn)品定位方向 ， 將實現(xiàn)從原來的代步工具向世界高端產(chǎn)品切入 。公司不僅與歐洲著名設(shè)計、技術(shù)公司合作，而且還聘請日本發(fā)動機、外觀設(shè)計專家和歐洲著名外觀設(shè)計師來錢江長期工作，充分融入錢江研發(fā)團隊。 The direct contribution to the local economy Four billion tax has been paid since the first motorcycle was produced in 1985, which enhanced the development of the local economic development. During this period, Qianjiang merged nine poor operated and on the verge of bankruptcy stateowned panies, introducing flexible management of civilianrun enterprise, which not only survive the stateowned capital, but also retained the jobs of the staff and workers in those panies, so that it greatly helped the local government advance the stateowned panies’ reform. 10 對就業(yè)的貢獻 錢江摩托主業(yè)的持續(xù)、快速發(fā)展，不僅為國家創(chuàng)造了產(chǎn)值、稅收、利潤，擴大了產(chǎn)品出口，創(chuàng)造了外匯，而且增加了人員就業(yè)。 Preliminary period (1985～ 1992) : Guided by Qianjiang spirit “ continuous innovation, bravery and hardworking”, the motor production is developed from eight key ponents production to entire assembly, and the Qianjiang Group was developed from only possessing millions of assets and hundreds of staffs into a preliminary enterprise size, which laid firm foundation for future rapid development. 高速發(fā)展時期： 從 1994年開始，公司引進外資相繼組建了四家中外合資企業(yè)。公司以摩托車生產(chǎn)經(jīng)營為主業(yè)，占地面積近 600畝，資產(chǎn) 50億元，職工近萬人。錢江品牌已無可爭議地成為純國內(nèi)品牌最高層次的代表。 contribution to provide job opportunities The continuous and fast development of Qianjiang Motors’ main trade contributed our country with making the production values, tax, margin, expanding the export amount, creating foreign exchange as well as increase the job opportunities. With the expand of the scale and quantities of the pany, the improvement of the quality and technology drove the development of material industries such as steels, aluminums,plastics, electronics, chemical industry, oil, rubber, paints, paper making etc. and the development of the spare parts mechanical producing and testing equipment producing. Estimating generally, thousands of suppliers had been supplying productions for each factory need 200 workers, that means over 200,000 job opportunities are supplied. 11 對配套廠家的技術(shù)扶持，促進了制造水平的提高 錢江摩托一直致力于產(chǎn)品質(zhì)量的提高，傾力打造具有錢江企業(yè)文化特征的產(chǎn)品。同時促進錢江技術(shù)人員掌握當(dāng)今世界先進的設(shè)計技術(shù)理念，提高企業(yè)自主設(shè)計開發(fā)水平 ! Qianjiang Group strengthens cooperation with corresponding famous design technology pany of world manufacturing industry in fields of external appearance design of motor and key research development of engine and actively develops various products with independent intellectual property rights. Meanwhile, the Group helps the staff to master the current world advanced design technology principle to improve its independent design and development ability! Technological cooperation 16 意大利 DOLOMITICAD公司 是意大利著名的交通工具設(shè)計公司，有著豐富的汽車、摩托計、開發(fā)經(jīng)驗。 Qianjiang Group actively adjusted the product positioning to realize development from previous walkingfree tool to world class hitech product. Presently, the Qianjiang Group has set out to do research and development of exclusive motor over 600cc for European exclusive motor market. Qianjiang Group will set research development center and platform in Europe, aiming to develop hitech product mainly for European market while launches the product that sells well in European into market of America, Southeast Asia and Africa. 18 市場創(chuàng)新之演變 19 Marketing innovation course of Qianjiang Motors Qianjiang Group took the lead in implementing marketing strategy “market management and enclosed sales” and “one place one policy, one shop one policy, one motor one policy and price formula policy” based on principle “protect benefit of the dealers and serve sales terminal”. For more effectively develop and serve the market, Qianjiang Group implemented new market management mode “integrating research, production and marketing and dynamically responding to the market”, and further deepened sales system reformation, formed posite force and actively and flexibly hold the market initiative according to principle “innovation, advantages utilization, resource gathering, and strengthen overall petitiveness”. The establishment of Shanghai Qianjiang Motors Marketing Co., Ltd. indicated that the Qianjiang Group has finished upgrading from traditional marketing to modern marketing, from anization pattern of manufacturing and marketing integration to special market operation department. This is another great innovation in the operation history of Qianjiang Group. The newly established marketing pany will bee the center of decision, management, information, service and training. At that time, the Qianjiang “555 service” will trigger off service innovation of the industry and form distinctive “wearable” culture of Qianjiang brand. 20 在立足國內(nèi)市場的同時，公司積極拓展更為廣闊的海外市場，不斷健全和完善國際市場營銷網(wǎng)絡(luò)，充分利用國際、國內(nèi)兩個市場、兩種資源！ At the same time of basing in domestic market, the pany energetically develops the wider oversea markets, integrates and improves international marketing work, and makes the most of the markets and resources both international and domestic. 面對中國摩托車東南亞等市場的自相惡性低價競爭，公司審時度勢，率先主動跳出價格戰(zhàn)“怪圈”，進行了主攻歐美發(fā)達國家和地區(qū)的重大戰(zhàn)略 轉(zhuǎn)移，并在市場準(zhǔn)入異常嚴(yán)格、消費要求近乎苛刻的歐美市場取得了輝煌戰(zhàn)績！近 5年來，公司累計出口整車 60多萬輛，創(chuàng)匯逾 3億美元，其中 80%以上銷往歐美發(fā)達國家和地區(qū)。錢江已經(jīng)在匈牙利和奧地利分別注冊成立了兩家合資公司，目的就是以此為平臺進行整個歐洲的開發(fā)和管理，為未來進一步拓展國際市場打好基礎(chǔ)。 It can simulate the working process of the engine to optimize the engine design, which presents the most advanced design method in the current world. 三座標(biāo)測量儀 （ 意大利 coord3） t h r e e c o o r d i n a t e s m e a s u r i n g m ac h i n e (Italian coord3) 5套 5 sets 150 快速準(zhǔn)確測量實體模型數(shù)據(jù) ， 為計算機提供有效的基礎(chǔ)數(shù)據(jù)輸