【正文】 roup:Take advantage of the single mirror and monitoring equipment, municate with the interviewers presiding by the expertise unstructured, to detect the suggestion of the interviewer belonging to the target market and understand deeply certain problems. ? Deeply interview:A kind of direct, unstructured and personal interview is in charge of a skilled researcher interviewing with a interviewer, to announce a potential motive, faith, attitude, feeling. The skill include the proceed of ladder and symbolic analyze. It is critical of the skill of the researcher. 27 中管網(wǎng)通用業(yè)頻道 Execution of forum of group The definite to target interviewer: ine,age,sex culture of background,consume character. Groups: 5(Amending, 8 in each group, 40 in all) Duration:2 hours (interviewing time)。s house ? The satisfied degree of the right current promotion activity ? At accept the promotion what you pay attention to of movable time and is a product the quantity, price, quantity, aftersales service ? The customer expectation promote sales activity with the viewpoint ? The collections promote saleses the good of activity the example with the information in pany house 24 中管網(wǎng)通用業(yè)頻道 Analyst Approval research index sign system Whole impression Total cost of the customer Complain and throw stating Range of rising in price that can be born Range on a price reduction of the petition that can be resisted Qualityprice ratio Mass ratio of the price Expectation to dependability Expectation of the whole impression To the expectation meeting customer39。s consumer is this kind store mostly practices the large quantity to sell to order with large quantity to wait the ways, from but realize cheap sale Warehouse type market of certain 21 中管網(wǎng)通用業(yè)頻道 Old salesclerk work service level approval research contents Primarily investigate with evaluate of is a customer after entering the Makro market, the customer feels employee service level is with the quantity. Main below a few contents: ? Clothes of Makro employee service hour if in proper form ? Time of employee at face to customer if civilization terminology ? To the employee39。 ? The target of the supermarket。 ? Law condition。 ? Road condition。s business attribute. 2） position condition: ? The nature of Business 。 ? Transportation condition。Main district that set up shop of provision and which districts should avoid to set up shop。s short date and change over a long period of time。the item increases。s project background ? Study the type ? The mercial circles of new shop studies ? The customer satisfaction of old shop is monitored ? Quality control standard ? Project operation cycle ? Expenses standard of the project ? Company and case 3 中管網(wǎng)通用業(yè)頻道 Makro Background The Makro is a warehouse type catena multinational trade pany , belong to the Holland ＳＨＶ the group. In the whole world ２６ nations there is all branch at , the Makro have already put focal point into Asia and South America. China is its developing object in Asia, and will gradually open above 150 chain store in Chinese domestic according to the plan. According to the plan of the Peking Makro, it will open 30 branches in the China north in 2020. Through the munication, the analyst is very honored to receive its entrust and participate in the researching plan of its to our initial prehension to this item,the analyst established the proposing case, for reference and choose. we insure the item will carry out and plete smoothly under our earnest,sciential and careful attitude. In 1996,Cash and Carry limited pany was established by Chinese corn and oil import and export pany, Chinese animal husbandry product import and export pany ,China spin and weaves the import and export head office and the Holland ＳＨＶ Ｍａｋｒ ｏ ,register capital １ . ８ hundred million US$. It’s first Cashamp。 Carry limited pany The new shop selects site and studies the proposing case with customer satisfaction 2 中管網(wǎng)通用業(yè)頻道 Catalogue ? Customer39。Multifield degree。The petition39。City planning。 ? City facilities。 ? The city39。 ? Customer Flux condition。 ? Field ground condition。 ?Tallest quota of investment and employ. The condition of address choosing: 19 中管網(wǎng)通用業(yè)頻道 The research contents of Market address choosing 2 ? The Address of the supermarket is mainly choose at the resident district。s category to want much) ? Target customer:Then inside the small dealer, meal drink the industry, group to purchase with have pileup39。s type, file time with price ? If get in touch withed the promotion activity for or is factory house in pany39。s esthesia of the price 顧客期望 Customer39。s demand ? Content , time and place to agree to be negotiated further ? Study the materials that enterprises offered, analyse enterprise39。 relevant staff members according to the project plan, clear Divide the work concretly and the duty ? Draft the work program and time schedule ? Draft the plan of investigating and analysing ? Train work group member of the project according to the needs of project ? The project director confirms the project and launches the plan: Detailed goal of the project , time schedule , relevant market information ,etc. ? Offer the suggestion of planning tentatively according to experience ? Prepare the development materials that the project needs: The form is asked, each, interview outline,etc. Prepare in earlier stage The Project starting The market tactics proposing Analyse synthetically Investigate that Carries out Interim report Report finally 30 中管網(wǎng)通用業(yè)頻道 Timetable 55 days（ Don3