【正文】 relevant staff members according to the project plan, clear Divide the work concretly and the duty ? Draft the work program and time schedule ? Draft the plan of investigating and analysing ? Train work group member of the project according to the needs of project ? The project director confirms the project and launches the plan: Detailed goal of the project , time schedule , relevant market information ,etc. ? Offer the suggestion of planning tentatively according to experience ? Prepare the development materials that the project needs: The form is asked, each, interview outline,etc. Prepare in earlier stage The Project starting The market tactics proposing Analyse synthetically Investigate that Carries out Interim report Report finally 30 中管網(wǎng)通用業(yè)頻道 Timetable 55 days（ Don39。s esthesia of the price 顧客期望 Customer39。s category to want much) ? Target customer:Then inside the small dealer, meal drink the industry, group to purchase with have pileup39。 ? Field ground condition。 ? The city39。City planning。Multifield degree。s project background ? Study the type ? The mercial circles of new shop studies ? The customer satisfaction of old shop is monitored ? Quality control standard ? Project operation cycle ? Expenses standard of the project ? Company and case 3 中管網(wǎng)通用業(yè)頻道 Makro Background The Makro is a warehouse type catena multinational trade pany , belong to the Holland ＳＨＶ the group. In the whole world ２６ nations there is all branch at , the Makro have already put focal point into Asia and South America. China is its developing object in Asia, and will gradually open above 150 chain store in Chinese domestic according to the plan. According to the plan of the Peking Makro, it will open 30 branches in the China north in 2020. Through the munication, the analyst is very honored to receive its entrust and participate in the researching plan of its to our initial prehension to this item,the analyst established the proposing case, for reference and choose. we insure the item will carry out and plete smoothly under our earnest,sciential and careful attitude. In 1996,Cash and Carry limited pany was established by Chinese corn and oil import and export pany, Chinese animal husbandry product import and export pany ,China spin and weaves the import and export head office and the Holland ＳＨＶ Ｍａｋｒ ｏ ,register capital １ . ８ hundred million US$. It’s first Cashamp。s short date and change over a long period of time。 ? Transportation condition。 ? Road condition。 ? The target of the supermarket。s house ? The satisfied degree of the right current promotion activity ? At accept the promotion what you pay attention to of movable time and is a product the quantity, price, quantity, aftersales service ? The customer expectation promote sales activity with the viewpoint ? The collections promote saleses the good of activity the example with the information in pany house 24 中管網(wǎng)通用業(yè)頻道 Analyst Approval research index sign system Whole impression Total cost of the customer Complain and throw stating Range of rising in price that can be born Range on a price reduction of the petition that can be resisted Qualityprice ratio Mass ratio of the price Expectation to dependability Expectation of the whole impression To the expectation meeting customer39。s state and trade characteristic , draft the project frame tentatively ? Confirm customer39。s sorting Statistics the analysis Compose the report 31 中管網(wǎng)通用業(yè)頻道 Analyst Offer1 Preface number Item specific item Standard(RMB) Quantity( person) Amount of money(RMB)1The personnel trains to manage withcouncilor, quality 控 80 5 * 5 天 20202 Interview rent service 140 40*2 天 112003 Preparation of ex period 45 5*2 天 4504 The questionnaire copies 300 1 3005 Transportation and munication 50 5 * 2 天 5006 Statistics the analysis 4000 1 4000Company service and tax law gold 12% 18450 2214Add up 20664Expenses ofsingle pieceCustomer Flux Survy(5 monitor the point)Preface number Item specific item Standard(RMB) Quantity( person) Amount of money(RMB)1The personnel trains to manage withcouncilor, quality Control 100 5 * 1 0 天 50002 Interview rent service 150 20*10 天 300003 Preparation of ex period 50 5*3 天 10004 The questionnaire copies and manage 600 1 6005 Transportation and munication 100 5 * 1 0 天 50006 Statistics the analysis 5000 1 5000Company service and tax law gold 12% 41600 1515Add up 48115Expenses ofsingleEnvironment census32 中管網(wǎng)通用業(yè)頻道 AnalystOffer2 Preface number Item specific item Standard(RMB) Quantity( person) Amount of money(RMB)1 Interview rent service and gift fee 20 600 120202The personnel trains to manage withcouncilor, quality control 20 600 120203 input and data Verification 5 600 30004 Printing data fee 700 1 7005 Result analysis and system watch 4000 1 40005 The conclusion studies and report creation 3500 1 35006 Transportation and munication fee 5 600 30007 Company management and tax law gold 12% 38200 4584Add up 42784Expenses ofsingle piece 7 1 . 3 1Question door to doorPreface number Item specific item Standard(RMB) Quantity( person) Amount of money(RMB)1 Choose invite with the Rent service fee 100 80 80002The personnel trains to manage withcouncilor, quality control 60 40 24003 Input the sorting 250 5 12504 Field ground pastry fee 1000 5 50005 Result analysis 5000 1 50005 The conclusion studies and report creation 2500 1 25006 Transportation and munication fee 200 5 10007 Company management and tax law gold 12% 25150 3018Add up 28168Expenses ofsingle piece 5