【正文】 6 3 3 . 6 0FDG33 中管網通用業(yè)頻道 The ARC research on retail industry Main retail research: ? Mall store:the character of development,and the current begin to service to the local mall from 1995, ,HuaLian,and BaiSheng etc. ? Chained supermarket:the character of development,main operator about the consumer and industry for Carrefour supermarket and Commercial Pedestrian street ? Monopolized store: the character of development and main the address and mercial research in the industry of auto,machinery and ornamentation. ? Convenient store : the character of development and main about gas station. 34 中管網通用業(yè)頻道 Analyst Expect cooperation with your ！ 。s relevant business situations of both sides and find out about customer39。s satisfied degree of market inside product ? To market inside service facilities satisfaction degree ? Service market process satisfaction degree is with the opinion ? Collections customer information towards evaluation of current environment facilities dissatisfiedly ? Collections environment is with the facilities term that level good example with information in pany house 23 中管網通用業(yè)頻道 The market promote saleses the activity approval the research contents Primarily investigate with evaluate of is a customer after entering the Makro market, satisfied degree for customer to e in contact with a promotion activity for or is first factory below a few contents: ? The Makro for frequency es the shopping with the time segment ? General shopping hour the product39。 ? The necessary parking condition, customer parking ground and the goods space used by factory。 ? The number of Competition store。s door count with the census data by the item that need to research including: ? Resident population ? Family and posing ? Population density ? Level of education ? Occupation ? The rate of the natural increases ? The rate of the society increases ? The family per capita ine ? In the daytime flowing population number ? Age posing ? Annual expenditure of family and expenditure construction 9 中管網通用業(yè)頻道 The new shop selects site ? Basic research of CBD: census and flux research in the range of 5 kilometer, the volume is for amending. ? Consumer quantities research: 600 ? Consumer qualitative research(group forum):40 ? The target consumer is the existing and potential consumer of the House Ornamentation Supermarket around the OBI supermarket. The dates： From Semtember to October in 200. Survey methods:The census to the households and enazations in the radius of 5 kilometres in the center of the OBI supermarket. a) The inhome interview to the residental consumer. b) The mallintercept interview to the consumer. c) The interview to the consumer flux in CBD. d) The interview to the auto flux in CBD. e) The circumstance of the economy、 estate and the municipal planning. 10 中管網通用業(yè)頻道 The census to households and anizations 調查計劃 /The survey plan 執(zhí)行計劃 /The execution plan 人員準備 /Staff 統(tǒng)計居委或劃分區(qū)塊 /Grouping 普查階段 /Census 復核階段 /Validation 結果報告 /Report ?The duration:20 days. ?Gouping:Sum up the areas and residents mittee in the stipulated region in order to determine the grouping ultimately. ?The staff and anation: The chief quality control supervisor1 The assistant quality control supervisor4 Alocated 1 interviewee to every grouped area, determined by the number of groups. The staff for back checking4 11 中管網通用業(yè)頻道 The census to households and anizations ? Familiar with the circumstance： The interviewees familiar with the circumstance according to the arrangement of the supervisor under principle of the right –handed. ? Make record： Go back to the beginning to enrol under the principle of the righthanded. ? Mark out the sketch map(especially signify the following items): ☉ Chart according to the geographical direction. ☉ Chart the sketch map of each street or district. ☉ Signify the name of the district or the street around. ☉ Count the number of the budinings、 units、 floors and households in every district. ☉ Demonstrate the special household. ☉ The total households in a district. Interview the household and anization simultaneously. A circle plus two oblique lines stand for the start, a circle stands for the ending, signify if exist the special object. 4號樓 / Building 4 3號樓 / Building 3 1 號樓 / Building 1 2號樓 / 12 中管網通用業(yè)頻道 Customer Flux Survy The task:Moniter the customer flux in the radius of 5 kilometres in the center of the CBD. Days and duration:2 days, Saturday and Wednesday. Staff arrangement: ? 1 chief supervisor, 4 assistant supervisor. ? Divide into 4 groups (Amending). ? 4 recorder in each group, arrange 2 groups each day. ? 8:0015:00./One is 8:0015:00. ? 15:0022:00./The other is 15:0022:00. ? There are 16 interviewees in all. Distribution:Moniter the consumer flux in the main roads and the accessory road around the center. Place:At the center of the street. Initial preparation procedure: ? Design the form and appliance of the interviewees during the field execution. ? The interviewees. ? Traning about the program to the assistant supervisor and interviewees. ? Traning to the assistant supervisor and interviewees generally. ? Simulation to discovery and correct the problem. 13 中管網通用業(yè)頻道 The stipulation of the interviewee Divide the and point fixed ahead in the charge of each interviewee. Each interviewee make record the consumer flux in the same direction Confirm a obvious mark or line, record as long as passing the sign. Recording Requirment :Divide into var