【正文】 .............. 11 （一）整體經(jīng)濟(jì)運(yùn)行狀況 ................................................................................... 11 （二）房地產(chǎn)業(yè)發(fā)展?fàn)顩r ................................................................................... 11 （三）房地產(chǎn)產(chǎn)業(yè)調(diào)整狀況及趨勢(shì)分析 ........................................................... 12 二、區(qū)域市場(chǎng)分析 .................................................................................................. 12 （一）區(qū)域整體經(jīng)濟(jì)運(yùn)行狀況 ........................................................................... 12 （二）區(qū)域商業(yè)發(fā)展?fàn)顩r ................................................................................... 14 （三）區(qū)域遠(yuǎn)景規(guī)劃 ........................................................................................... 17 （四）區(qū)域房地產(chǎn)市場(chǎng)運(yùn)行狀況 ....................................................................... 19 （五）區(qū)域市場(chǎng)消費(fèi)群體客層研究 ................................................................... 30 三、項(xiàng)目開發(fā)方案 .................................................................................................. 31 （一）項(xiàng)目地塊特性分析 ................................................................................... 31 （二）氣候條件 ................................................................................................... 31 （三）外部配套條件 ........................................................................................... 31 3 （四）項(xiàng)目建設(shè)內(nèi)容和規(guī)模 ............................................................................... 31 （五）市場(chǎng)可類比項(xiàng)目市場(chǎng)調(diào)查分析 ............................................................... 34 （六）項(xiàng)目定位方案市場(chǎng)競(jìng)爭(zhēng)分析 ................................................................... 35 （七）項(xiàng)目 SWOT 分析 ......................................................................................... 36 第三部分 項(xiàng)目工程技術(shù)方案 .................................................................................. 38 一、概述 .................................................................................................................. 38 二、工程設(shè)計(jì) .......................................................................................................... 38 （一）建筑設(shè)計(jì) ................................................................................................... 38 （二）結(jié)構(gòu)設(shè)計(jì) ................................................................................................... 39 （三）無(wú)障礙設(shè)計(jì) ............................................................................................... 40 三、公用工程 .......................................................................................................... 40 （一）給排水系統(tǒng) ............................................................................................... 40 （二）空調(diào)通風(fēng)工程 ........................................................................................... 43 （三）強(qiáng)電工程 ................................................................................................... 44 （四）弱電和智能化設(shè)計(jì)工程 ........................................................................... 45 （五）防雷 ........................................................................................................... 46 （六）燃?xì)夤こ?................................................................................................... 47 四、環(huán)境保護(hù) .......................................................................................................... 47 （一）項(xiàng)目環(huán)境影響分析 ................................................................................... 47 （二）環(huán)境保護(hù)對(duì)策 ........................................................................................... 48 五、節(jié)能與節(jié)水 ...................................................................................................... 49 （一）節(jié)能 ........................................................................................................... 49 （二）節(jié)水 ........................................................................................................... 50 六、勞動(dòng)安全衛(wèi)生和消防 ...................................................................................... 51 （一）安全與勞動(dòng)保護(hù) ....................................................................................... 51 （二）勞動(dòng)衛(wèi)生 ................................................................................................... 51 （三）安全保衛(wèi)及消防設(shè)施 ............................................................................... 52 七、項(xiàng)目招標(biāo)組織 .................................................................................................. 52 （一）項(xiàng)目招標(biāo)目的 ........................................................................................... 52 （二）招標(biāo)原則及招投標(biāo)方案 ........................................................................... 52 八、項(xiàng)目管理與建設(shè)進(jìn)度計(jì)劃 .............................................................................. 56 4 第四部分 投資估算與融資方案 ................................................................................ 57 一、投資估算 .......................................................................................................... 57 （一）投資估算相關(guān)說(shuō)明 ................................................................................... 57 （二）分項(xiàng)成本估算 ........................................................................................... 59 二、融資方案 .......................................................................................................... 59 （一）項(xiàng)目融資主體 ........................................................................................... 59 （二）項(xiàng)目資金來(lái)源 ........................................................................................... 59 （三）融資方案分 析 ........................................................................................... 60 第五部分 財(cái)務(wù)評(píng)價(jià) .................................................................................................... 60 一、財(cái)務(wù)評(píng)價(jià)基礎(chǔ)數(shù)據(jù)與參數(shù)選取 ...................................................................... 60 二、財(cái)務(wù)基本數(shù)據(jù)計(jì)算 .......................................................................................... 60 （一）銷售收入估算 ......................................................................................