【正文】 ............................ 14 交通、通訊 ................................................................................................. 14 工業(yè) ........................................................................................................... 14 第三產(chǎn)業(yè) .................................................................................................... 15 人口及區(qū)域人口結(jié)構(gòu) ................................................................................... 15 居民經(jīng)濟(jì)情況指標(biāo) ...................................................................................... 15 GDP 發(fā)展?fàn)顩r及產(chǎn)業(yè)結(jié)構(gòu)情況 .................................................................. 17 二、城市發(fā)展規(guī)劃與區(qū)域結(jié)構(gòu) ................................................................................. 20 城市性質(zhì)與發(fā)展目標(biāo) ................................................................................... 20 城市發(fā)展規(guī)劃 ............................................................................................. 21 三、 臺(tái)州商業(yè)發(fā)展規(guī)劃及現(xiàn)狀調(diào)研綜合分析 ............................................................ 27 臺(tái)州商貿(mào)網(wǎng)絡(luò)規(guī)劃 ...................................................................................... 27 臺(tái)州零售業(yè)分析 .......................................................................................... 28 大型主力競合店典型性調(diào)研究分析 .............................................................. 36 重點(diǎn)小結(jié) .................................................................................................... 69 四、商業(yè)地產(chǎn)發(fā)展現(xiàn)狀及綜合調(diào)研分析 ................................................................... 69 臺(tái)州地產(chǎn)發(fā)展現(xiàn)狀 ...................................................................................... 69 1 地產(chǎn)消費(fèi)現(xiàn)狀 ............................................................................................. 72 商業(yè)地產(chǎn)現(xiàn)狀 ............................................................................................. 72 高檔公寓現(xiàn)狀 ............................................................................................. 73 五、 臺(tái)州餐飲綜合調(diào)研分析 ..................................................................................... 82 餐飲業(yè) ........................................................................................................ 82 酒店 /賓館綜合調(diào)研分析 .............................................................................. 88 第第第 三三三 章章章 消消消 費(fèi)費(fèi)費(fèi) 者者者 習(xí)習(xí)習(xí) 慣慣慣 綜綜綜 合合合 調(diào)調(diào)調(diào) 研研研 ........................................................................................ 112 一、 受訪者背景情況介紹 ...................................................................................... 113 1. 性別情況 .................................................................................................. 113 2. 年齡情況 .................................................................................................. 113 3. 職業(yè)分布情況 ........................................................................................... 114 4. 收入情況 .................................................................................................. 114 二、 投資行為調(diào)研 ................................................................................................. 116 1. 投資傾向： .............................................................................................. 116 2. 置業(yè)關(guān)心的問題 ....................................................................................... 117 3. 購買寫字樓 .............................................................................................. 117 4. 租賃寫字樓 .............................................................................................. 118 三、 臺(tái)州受訪者消費(fèi)習(xí)慣調(diào)研 ............................................................................... 119 1. 交通工具使用 ........................................................................................... 119 2. 本地消費(fèi)行為調(diào)研 ....................................................................................120 四、 臺(tái)州受訪者消費(fèi)行為調(diào)研 ................................................................................132 1. 品牌類型偏好 ...........................................................................................132 2. 受訪者消費(fèi)消費(fèi)場所選擇偏好 ..................................................................133 3. 休閑消費(fèi)調(diào)研 ...........................................................................................136 4. 臺(tái)州購物消費(fèi)概況： ................................................................................142 5. 娛樂消費(fèi)行為 ...........................................................................................194 6. 餐飲消費(fèi)行為 ...........................................................................................195 7. 酒店消費(fèi)傾向 ...........................................................................................200 8. 受訪者宴請(qǐng)消費(fèi)傾向 ................................................................................201 9. 對(duì)未來大型購物廣場的期待 ......................................................................202 第第第 四四四 章章章 項(xiàng)項(xiàng)項(xiàng) 目目目 SS WOTT 分分分 析析析 ............................................................................................. 205 （一） 、項(xiàng)目優(yōu)勢 ...................................................................................................206 區(qū)位優(yōu)勢明顯 ............................................................................................206 項(xiàng)目位置優(yōu)越，地標(biāo)性強(qiáng) ..........................................................................206 各項(xiàng)目發(fā)展空間大 .....................................................................................206 商業(yè)發(fā)展的必然性 .....................................................................................207 建立 東森特色 ...........................................................................................207 （二）、項(xiàng)目劣勢 ...................................................................................................207 幾個(gè)標(biāo)的位置都非重要商圈核心 ................................................................207 臺(tái)州城區(qū)分布較分散， .............................................................................