會(huì)議酒店的營銷策略與管理調(diào)查報(bào)告___李亞平-wenkub
2023-05-27 12:47:12 本頁面
【正文】 hotel anization operation process, marketing strategy put forward six Suggestions, and summarizes the meeting several marketing management of the hotel, including product management and sales management, product prices on the power, the Marketing Department of the division of labor in management, marketing management, work sales management. Keywords meeting hotel marketing strategy marketing management IV 目 次 1 前言 ............................................................................................................................. 1 2 會(huì)議酒店的客源 ........................................................................................................... 1 客源組成 ............................................................................................................ 1 客源特點(diǎn) ............................................................................................................ 2 3 會(huì)議酒店的組織運(yùn)營 .................................................................................................... 2 4 會(huì)議酒店的營銷策略 .................................................................................................... 3 價(jià)格策略 ............................................................................................................ 4 高門市價(jià)的產(chǎn)品定價(jià)方式 ......................................................................... 4 多次和多項(xiàng)產(chǎn)品使用的折扣優(yōu)惠 .............................................................. 4 鼓勵(lì)和策劃讓客人購買額外的復(fù)合產(chǎn)品 .................................................... 4 客戶政策 ............................................................................................................ 4 .................................................................................... 4 質(zhì)量敏感客戶策略 ................................................................................... 4 新客戶策略 .............................................................................................. 5 老客戶策略 .............................................................................................. 5 貨比三家的策略 ....................................................................................... 5 需求多樣化客戶策略 ................................................................................ 5 對中介公司的策略 ................................................................................... 5 渠道策略 ............................................................................................................ 5 網(wǎng)絡(luò)營銷 ............................................................................................................ 6 把握好網(wǎng)頁設(shè)計(jì) ....................................................................................... 6 保持定價(jià)透明度和靈活性 ......................................................................... 6 促銷形式多樣化 ....................................................................................... 7 與專業(yè)的訂房公司建立緊密的合作關(guān)系 .................................................... 7 ................................................................................
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