【正文】 廣西工學(xué)院鹿山學(xué)院本科生畢業(yè)論文 畢業(yè)論文 題 目： 色彩營(yíng)銷在汽車營(yíng)銷 中的應(yīng)用研究 廣西工學(xué)院鹿山學(xué)院本科生畢業(yè)論文 摘 要 摘要： 企業(yè)的產(chǎn)品采取何種銷售策略能迅速打入市場(chǎng)，是一個(gè)企業(yè)保證自身生存和發(fā)展的關(guān)鍵。產(chǎn)品的銷售在企業(yè)中是 很 重要的 環(huán)節(jié) ，這 項(xiàng)工作開展得 好，就能夠 提高 企業(yè)的競(jìng)爭(zhēng)能力 ,使 企業(yè)的 持續(xù) 發(fā)展 ,使企業(yè)不斷地獲得生機(jī)和活力。了解并且熟練的運(yùn)用這些 營(yíng)銷 策略 ， 對(duì)企業(yè)自身的發(fā)展都有著戰(zhàn)略意義。 本文通過現(xiàn)有企業(yè)銷售策略模式和方法的研究， 結(jié)合自身在企業(yè)的 實(shí)習(xí)情況 ， 分析現(xiàn)階段國(guó)內(nèi)客車企業(yè)銷售策略尤其是其中二三梯隊(duì)企業(yè)的銷售策略存在的問題。 以這些存在的問題為基礎(chǔ)進(jìn)行相關(guān)分析研究，提出解決問題的方法，希望此文的觀點(diǎn) 能對(duì)客車企業(yè)銷售 ， 尤其是二三梯隊(duì)的企業(yè)銷售提供幫助。 關(guān)鍵詞 ： 企業(yè) ； 銷售策略 ； 客車銷售； 研究 廣西工學(xué)院鹿山學(xué)院本科生畢業(yè)論文 ABSTRACT Abstract： The key of a pany to ensure itself to exist and development is taking what marketing strategies. Production marketing is an important step for the enterprise. If done it well will be benefit for the sustainable development and improve its vigor and vitality. Understand and used skillfully these marketing strategies will have deep significance for enterprise’s development. This thesis through research the enterprise’s sales strategies and methods and bine its reality situation to analyses the domestic coach sales strategies, especially the second and third classes enterprise’s problems. Based on these problems to make analyses and research and find out the dealt way. Hope this thesis could give some help for coach sales, especially for the second and third classes. Key words: enterprise； sales strategies； coach sales； research 廣西工學(xué)院鹿山學(xué)院本科生畢業(yè)論文 目 錄 第一章 緒 論 ..................................................................................................................... 1 1． 2 研究背景及意義 ..................................................................................................... 1 客車行業(yè)銷售策略的重要意義 .................................................................................. 2 （三）研究主要內(nèi)容 ...................................................................................................... 2 第二章 企業(yè)產(chǎn)品營(yíng)銷策略理論及概述 .................................................................................. 3 （一）營(yíng)銷策略 ............................................................................................................. 3 1．營(yíng)銷策略定義 .................................................................................................... 3 （二）產(chǎn)品銷售策略 ...................................................................................................... 3 1．產(chǎn)品銷售策略定義 ............................................................................................. 3 2．銷售計(jì)劃 ........................................................................................................... 3 （一）銷售策略的類型 .................................................................................................. 5 （二）銷售和營(yíng)銷的區(qū)別 ............................................................................................... 5 第三章 國(guó)際與國(guó)內(nèi)銷售策略的發(fā)展概況 ............................................................................... 5 （一） 國(guó)際的產(chǎn)品銷售策略 ........................................................................................... 5 1．定價(jià)策略 ........................................................................................................... 5 2．國(guó)際市場(chǎng)銷售的定價(jià)策 ...................................................................................... 5 （二）國(guó)際銷售定價(jià)的相關(guān)難題 .................................................................................... 6 （三）分銷策略 ............................................................................................................. 6 .......................................................................................................... 6 .......................................................................................................... 6 .......................................................................................................... 6 .......................................................................................................... 6 （四） 促銷策略 ............................................................................................................. 6 ............................................................................................................. 6 ............................................................................................................. 7 .................................................................................................................... 7 ............................................................................................................. 7 （五） 適用中國(guó)的銷售策略 ........................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 7 廣西工學(xué)院鹿山學(xué)院本科生畢業(yè)論文 ...................................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 8 ...........................................................................