【正文】 廣西工學(xué)院鹿山學(xué)院本科生畢業(yè)論文 畢業(yè)論文 題 目： 色彩營(yíng)銷(xiāo)在汽車(chē)營(yíng)銷(xiāo) 中的應(yīng)用研究 廣西工學(xué)院鹿山學(xué)院本科生畢業(yè)論文 摘 要 摘要： 企業(yè)的產(chǎn)品采取何種銷(xiāo)售策略能迅速打入市場(chǎng)，是一個(gè)企業(yè)保證自身生存和發(fā)展的關(guān)鍵。產(chǎn)品的銷(xiāo)售在企業(yè)中是 很 重要的 環(huán)節(jié) ，這 項(xiàng)工作開(kāi)展得 好，就能夠 提高 企業(yè)的競(jìng)爭(zhēng)能力 ,使 企業(yè)的 持續(xù) 發(fā)展 ,使企業(yè)不斷地獲得生機(jī)和活力。了解并且熟練的運(yùn)用這些 營(yíng)銷(xiāo) 策略 ， 對(duì)企業(yè)自身的發(fā)展都有著戰(zhàn)略意義。 本文通過(guò)現(xiàn)有企業(yè)銷(xiāo)售策略模式和方法的研究， 結(jié)合自身在企業(yè)的 實(shí)習(xí)情況 ， 分析現(xiàn)階段國(guó)內(nèi)客車(chē)企業(yè)銷(xiāo)售策略尤其是其中二三梯隊(duì)企業(yè)的銷(xiāo)售策略存在的問(wèn)題。 以這些存在的問(wèn)題為基礎(chǔ)進(jìn)行相關(guān)分析研究，提出解決問(wèn)題的方法，希望此文的觀點(diǎn) 能對(duì)客車(chē)企業(yè)銷(xiāo)售 ， 尤其是二三梯隊(duì)的企業(yè)銷(xiāo)售提供幫助。 關(guān)鍵詞 ： 企業(yè) ； 銷(xiāo)售策略 ； 客車(chē)銷(xiāo)售； 研究 廣西工學(xué)院鹿山學(xué)院本科生畢業(yè)論文 ABSTRACT Abstract： The key of a pany to ensure itself to exist and development is taking what marketing strategies. Production marketing is an important step for the enterprise. If done it well will be benefit for the sustainable development and improve its vigor and vitality. Understand and used skillfully these marketing strategies will have deep significance for enterprise’s development. This thesis through research the enterprise’s sales strategies and methods and bine its reality situation to analyses the domestic coach sales strategies, especially the second and third classes enterprise’s problems. Based on these problems to make analyses and research and find out the dealt way. Hope this thesis could give some help for coach sales, especially for the second and third classes. Key words: enterprise； sales strategies； coach sales； research 廣西工學(xué)院鹿山學(xué)院本科生畢業(yè)論文 目 錄 第一章 緒 論 ..................................................................................................................... 1 1． 2 研究背景及意義 ..................................................................................................... 1 客車(chē)行業(yè)銷(xiāo)售策略的重要意義 .................................................................................. 2 （三）研究主要內(nèi)容 ...................................................................................................... 2 第二章 企業(yè)產(chǎn)品營(yíng)銷(xiāo)策略理論及概述 .................................................................................. 3 （一）營(yíng)銷(xiāo)策略 ............................................................................................................. 3 1．營(yíng)銷(xiāo)策略定義 .................................................................................................... 3 （二）產(chǎn)品銷(xiāo)售策略 ...................................................................................................... 3 1．產(chǎn)品銷(xiāo)售策略定義 ............................................................................................. 3 2．銷(xiāo)售計(jì)劃 ........................................................................................................... 3 （一）銷(xiāo)售策略的類(lèi)型 .................................................................................................. 5 （二）銷(xiāo)售和營(yíng)銷(xiāo)的區(qū)別 ............................................................................................... 5 第三章 國(guó)際與國(guó)內(nèi)銷(xiāo)售策略的發(fā)展概況 ............................................................................... 5 （一） 國(guó)際的產(chǎn)品銷(xiāo)售策略 ........................................................................................... 5 1．定價(jià)策略 ........................................................................................................... 5 2．國(guó)際市場(chǎng)銷(xiāo)售的定價(jià)策 ...................................................................................... 5 （二）國(guó)際銷(xiāo)售定價(jià)的相關(guān)難題 .................................................................................... 6 （三）分銷(xiāo)策略 ............................................................................................................. 6 .......................................................................................................... 6 .......................................................................................................... 6 .......................................................................................................... 6 .......................................................................................................... 6 （四） 促銷(xiāo)策略 ............................................................................................................. 6 ............................................................................................................. 6 ............................................................................................................. 7 .................................................................................................................... 7 ............................................................................................................. 7 （五） 適用中國(guó)的銷(xiāo)售策略 ........................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 7 廣西工學(xué)院鹿山學(xué)院本科生畢業(yè)論文 ...................................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 7 ...................................................................................................... 8 ...........................................................................