【正文】
摘要德魯克曾經(jīng)說過:“企業(yè)只有一項(xiàng)真正的資源——人。管理就是充分開發(fā)人力資源以做好工作?!毙匠旯芾硎乾F(xiàn)代人力資源管理的重要組成部分。它對(duì)提高企業(yè)的競爭力有著不容忽視的作用。員工所得到的工資既是對(duì)其過去工作成果的肯定和補(bǔ)償,也是他們對(duì)未來工作得到報(bào)酬的預(yù)期,激勵(lì)其在未來也能努力工作。持續(xù)發(fā)展的成功企業(yè)其中一個(gè)重要的秘訣就是建立起合理有效的薪酬管理體系,從根本上保證人力資源的競爭優(yōu)勢,并將之轉(zhuǎn)變?yōu)槭袌龈偁幍膭賱荨1疚膶?duì)理想風(fēng)廣告公司的薪酬體系進(jìn)行了設(shè)計(jì),著重闡述了現(xiàn)代企業(yè)薪酬管理優(yōu)化的對(duì)策。從調(diào)查結(jié)果入手分析探討了蘭州理想風(fēng)廣告公司薪酬管理上存在的弊端,運(yùn)用薪酬管理的相關(guān)理論,在工資結(jié)構(gòu)上進(jìn)行了調(diào)整,重點(diǎn)突出了“低底薪+高提成+獎(jiǎng)金”的設(shè)計(jì)思路,對(duì)于該公司原來的薪酬體系進(jìn)行了新的優(yōu)化設(shè)計(jì),構(gòu)建合理的薪酬管理體系是企業(yè)薪酬管理發(fā)展的必然趨勢。關(guān)鍵詞:人力資源 薪酬管理 競爭優(yōu)勢Abstract Drucker once said: Only through a real resource people. Management is the full development of human resources to do a good job. Salary management is a modern human resource management an important part. It has improved the petitiveness of enterprises can not be neglected. Employees are paid not only recognition for past achievements and pensation, but also get paid for their work on the future expectations, inspire his work in the future also. The success of sustainable development one of the important business secret is Jianli Qi reasonable and effective pensation management system, a fundamental guarantee of human resources, petitive advantage and the victory into a potential market petition. In this paper, the ideal wind advertising the pay system for the design, focusing on the optimization of the modern enterprise pensation management measures. Analysis of the results from the survey of the Lanzhou ideal start advertising panies pay the management of the wind the drawbacks of using the remuneration of management theory, the wage structure has been adjusted, focusing on the low basic salary + high mission + bonus of design ideas For the pany39。s existing remuneration system for the new optimized design, build and reasonable pensation management is the enterprise development trend of pay administration.Keywords: human resources;Salary management;Competitive advantages目 錄一 蘭州理想風(fēng)廣告?zhèn)髅接邢薰竟竞喗?1(一)公司概況 1(二)公司的組織結(jié)構(gòu) 1二 理想風(fēng)廣告公司薪酬體系現(xiàn)狀及存在的問題 3(一)