【正文】 銀湖財(cái)富公館項(xiàng)目可行性研究報(bào)告 報(bào)告編號(hào)： 深國浩研字 20xx 第 025 號(hào) 報(bào)告編制單位： 深圳市國浩土地房地產(chǎn)評(píng)估經(jīng)紀(jì)有限公司 提交報(bào)告日 :二 ○○七年 十二 月 二十六 日 1 目 錄 一、項(xiàng)目總論 ............................................................................................... 6 項(xiàng)目背景 ................................................................................................. 6 項(xiàng)目名稱 ........................................................................................... 6 開發(fā)公司 ........................................................................................... 6 承擔(dān) 可行性研究工作的單位 ................................................................ 6 研究工作依據(jù) .................................................................................... 6 項(xiàng)目建設(shè)規(guī)模和內(nèi)容 .......................................................................... 7 項(xiàng)目開發(fā)手續(xù) ................................................................................... 8 市場調(diào)研分析結(jié)論 ................................................................................... 8 市場預(yù)測 ........................................................................................... 8 項(xiàng)目建設(shè)進(jìn)度 .................................................................................... 9 投資估算及資金籌措 .......................................................................... 9 項(xiàng)目綜合評(píng)價(jià)結(jié)論 ............................................................................10 二、項(xiàng)目投資環(huán)境和市場研究 .................................................................. 12 市場宏觀背景 ........................................................................................12 2 宏觀投資環(huán)境 ...................................................................................12 深圳市整體投資環(huán)境 .........................................................................14 20xx 年度深圳市的商業(yè)性辦公用房市場狀況 ....................................16 20xx 年深圳市住宅房地產(chǎn)市場分析 ...................................................17 房地產(chǎn)區(qū)域市場分析 ...............................................................................19 區(qū)域市場界定 ...................................................................................19 供給與需求分析 ................................................................................21 典型物業(yè)調(diào)查 ...................................................................................29 市場分析有關(guān)結(jié)論 ............................................................................34 三、項(xiàng)目分析及評(píng)價(jià) .................................................................................. 35 地塊解析 ................................................................................................35 地理位置 ..........................................................................................35 交通條件 ..........................................................................................35 地形、地勢 ......................................................................................35 水電氣保障 ......................................................................................35 規(guī)劃限制條件 ...................................................................................36 3 項(xiàng)目 SWOT 分析 ....................................................................................36 項(xiàng)目評(píng)價(jià) ................................................................................................38 四、市場定位及項(xiàng)目評(píng)估 .......................................................................... 38 項(xiàng)目定位 ................................................................................................38 建筑形式與戶型定位 .........................................................................38 目標(biāo)客戶定位 ...................................................................................40 價(jià)格定位 ..........................................................................................40 方案評(píng)估意見 .........................................................................................41 五、項(xiàng)目開發(fā)建設(shè)進(jìn)度安排 ...................................................................... 41 項(xiàng)目建設(shè)計(jì)劃說明 ..................................................................................41 施工橫道圖 ............................................................................................42 六、項(xiàng)目投資估算與資金籌措 .................................................................. 42 項(xiàng)目總投資估算 ......................................................................................42 資金籌措 ................................................................................................45 投資使用計(jì)劃 .........................................................................................45 投資使用計(jì)劃 ...................................................................................45 4 借款償還計(jì)劃 ...................................................................................46 七、銷售及經(jīng)營收入測定 .......................................................................... 46 各類物業(yè)銷售收入估算 ............................................................................46 資金來源與運(yùn)用分析 ...............................................................................47 銷售利潤 ................................................................................................47 八、財(cái)務(wù)與敏感性分析 .............................................................................. 48 盈利能力分析 .........................................................................................48 項(xiàng)目不確定性分析 ..................................................................................49 社會(huì)效益和影響分析 ...............................................................................51 九、可行性研究結(jié)論與建議 ...................................................................... 52 擬建方案的結(jié)論性意見 ............................................................................52 項(xiàng)目主要問題的解決辦法和建議 ..............................................................52 項(xiàng)目風(fēng)險(xiǎn)及防范建議 ..............................................................................