我國(guó)中小企業(yè)品牌管理研究(企業(yè)管理論文)畢業(yè)論文(已修改)
2025-07-06 23:04 本頁(yè)面
【正文】 我國(guó)中小企業(yè)品牌管理研究【中文摘要】在現(xiàn)代經(jīng)濟(jì)中，品牌是戰(zhàn)略性的資產(chǎn)和核心競(jìng)爭(zhēng)力的重要源泉，它是每一個(gè)企業(yè)成長(zhǎng)中不得不面對(duì)的問(wèn)題，品牌不僅是戰(zhàn)略目標(biāo)，也可以為企業(yè)競(jìng)爭(zhēng)力提供手段。本文主要探討中小企業(yè)品牌管理的現(xiàn)狀及其問(wèn)題，并且闡述品牌管理對(duì)中小企業(yè)發(fā)展的重要性，提出提升中小企業(yè)品牌管理的對(duì)策?！娟P(guān)鍵詞】中小企業(yè)；品牌管理；分析研究【Abstract】In the modern economy, the brand is an important source of strategic assets and core petitiveness, it is every enterprise have to face the problem, the brand is not only a strategic goal, can also provide a means for the enterprise petitiveness. This paper mainly discusses the status and problems of brand management of SMEs, and expounds the importance of brand management to the development of small and mediumsized enterprises, and puts forward some countermeasures to improve the brand management of smes.【Key word】Small and medium sized enterprises。 brand management。 analysis and research目錄一、關(guān)于我國(guó)中小企業(yè)品牌管理的現(xiàn)狀及其重要性的分析研究 2（一）中小企業(yè)缺少對(duì)品牌核心價(jià)值的發(fā)掘 2（二）中小企業(yè)品牌管理
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