我國(guó)中小企業(yè)品牌管理研究(企業(yè)管理論文)畢業(yè)論文-全文預(yù)覽
【正文】 做大的自信。如過(guò)去紅極一時(shí)的品牌“健力寶”,如今早已銷(xiāo)聲匿跡了。（二）中小企業(yè)品牌管理意識(shí)不強(qiáng)品牌也是一個(gè)企業(yè)發(fā)展的門(mén)面，品牌意識(shí)對(duì)一個(gè)企業(yè)的長(zhǎng)存發(fā)展有著不可忽視的作用。企業(yè)的品牌核心價(jià)值能夠讓消費(fèi)者明確、清晰地識(shí)別并牢記住一個(gè)品牌，并且對(duì)一個(gè)品牌產(chǎn)生認(rèn)同進(jìn)而產(chǎn)生長(zhǎng)期消費(fèi)。他們憑借自身的國(guó)際名牌優(yōu)勢(shì),迅速搶占中國(guó)市場(chǎng)份額。 3二、關(guān)于我國(guó)中小企業(yè)品牌管理的相應(yīng)對(duì)策【關(guān)鍵詞】中小企業(yè)；品牌管理；分析研究【Abstract】In the modern economy, the brand is an important source of strategic assets and core petitiveness, it is every enterprise have to face the problem, the brand is not only a strategic goal, can also provide a means for the enterprise petitiveness. This paper mainly discusses the status and problems of brand management of SMEs, and expounds the importance of brand management to the development of small and mediumsized enterprises, and puts forward some countermeasures to improve the brand management of smes.【Key word】Small and medium sized enterprises。本文主要探討中小企業(yè)品牌管理的現(xiàn)狀及其問(wèn)題，并且闡述品牌管理對(duì)中小企業(yè)發(fā)展的重要性，提出提升中小企業(yè)品牌管理的對(duì)策。 2（二）中小企業(yè)品牌管理意識(shí)不強(qiáng) 3（三）中小企業(yè)品牌創(chuàng)新力度薄弱隨著改革開(kāi)放的進(jìn)
環(huán)評(píng)公示相關(guān)推薦
鄂ICP備17016276號(hào)-1