【正文】
、|悔 !_悔一個(gè)人總要走陌生的路,看陌生的風(fēng)景,聽陌生的歌,然后在某個(gè)不經(jīng)意的瞬間,你會(huì)發(fā)現(xiàn),原本費(fèi)盡心機(jī)想要忘記的事情真的就這么忘記了.. 悔悔悔畢業(yè)論文悔悔悔悔悔題 目: 淺析我國冰箱行業(yè)之路 悔專 業(yè): 悔班 級(jí): 悔學(xué) 號(hào): 悔姓 名: 悔指導(dǎo)老師: 悔悔悔悔悔悔悔悔悔悔悔悔二〇〇九年六月悔悔悔悔摘 要悔悔冰箱作為較早進(jìn)入城市家庭的家用電器,冰箱在國內(nèi)已發(fā)展了20多年。中國的冰箱市場(chǎng)經(jīng)過多年的價(jià)格戰(zhàn)和快速發(fā)展后市場(chǎng)已變得成熟。本文對(duì)中國冰箱行業(yè)的發(fā)展作了分析,本文共五章:第一章介紹冰箱的基礎(chǔ);第二章介紹了我國冰箱業(yè)的現(xiàn)狀及營(yíng)銷渠道;第三、四章重點(diǎn)分析了我國未來冰箱市場(chǎng)的主力市場(chǎng)農(nóng)村市場(chǎng);第五章簡(jiǎn)單分析了我國冰箱本身的發(fā)展方向。本書取材廣泛,僅表達(dá)個(gè)人觀點(diǎn),僅供參考。悔悔關(guān)鍵詞:冰箱、營(yíng)銷渠道、市場(chǎng)、農(nóng)村悔悔悔悔悔悔悔悔悔悔悔悔悔悔悔悔悔悔Abstract悔The refrigerator took enters the city family early the domestic electric appliances, the refrigerator in domestic has developed for more than 20 China39。s refrigerator market passes through many year price wars and the fast development the market has bee mature. This article has made the analysis to the Chinese refrigerator profession development, the this article altogether five chapters: First chapter introduces the refrigerator the foundation。 Second chapter briefed our country refrigerator industry present situation and the marketing channel。 Third, four chapters have analyzed our country with emphasis future the refrigerator market main force marketRural market。 Fifth chapter has simply analyzed our country refrigerator itself development book selection is widespread, only expresses individual viewpoint, only supplies the 悔Key words: Refrigerator, marketing channel, market, countryside悔悔悔悔悔悔悔悔悔悔悔悔悔悔悔悔悔悔目 錄悔悔摘要...............................................................I悔Abstract.........................................................II悔第一章 概述......................................................1悔、 冰箱的發(fā)明................................................1悔、 冰箱的原理................................................1悔第二章 冰箱的營(yíng)銷渠道..........................................2悔 中國冰箱業(yè)的現(xiàn)狀...........................................2悔 產(chǎn)銷規(guī)模...............................................2悔 技術(shù)優(yōu)勢(shì)...............................................2悔、市場(chǎng)需求...............................................3悔 我國冰箱營(yíng)銷渠道概況.......................................3悔 我國冰箱營(yíng)銷渠道的演變歷史.............................3悔 我國冰箱營(yíng)銷渠道的現(xiàn)狀.................................6悔 我國冰箱營(yíng)銷渠道的趨勢(shì).................................8悔第三章 農(nóng)村冰箱市場(chǎng)發(fā)展.......................................12悔 農(nóng)村冰箱行業(yè)..............................................12悔 市場(chǎng)背景...............................................12悔 市場(chǎng)及農(nóng)村市場(chǎng)含義....................................13悔 農(nóng)村消費(fèi)市場(chǎng)特點(diǎn)......................................14悔 我國農(nóng)村冰箱市場(chǎng)容量..................................16悔 農(nóng)村冰箱市場(chǎng)存在的問題................................18悔 農(nóng)村市場(chǎng)消費(fèi)特點(diǎn)......................................19悔 農(nóng)村市場(chǎng)經(jīng)銷商需求....................................20悔 整合資源進(jìn)攻農(nóng)村市場(chǎng)......................................22悔 人員效率問題..........................................23悔 產(chǎn)品問題..............................................24悔 品牌推廣問題..........................................24悔 售后服務(wù)問題..........................................25悔第四章 農(nóng)村冰箱市場(chǎng)的一種細(xì)分方法...........................27悔 市場(chǎng)細(xì)分標(biāo)準(zhǔn)的選擇.........................................27悔 市場(chǎng)的細(xì)分方法.............................................29悔 市場(chǎng)細(xì)分結(jié)構(gòu)分析.................