【正文】 、|悔 !_悔一個人總要走陌生的路，看陌生的風(fēng)景，聽陌生的歌，然后在某個不經(jīng)意的瞬間，你會發(fā)現(xiàn)，原本費(fèi)盡心機(jī)想要忘記的事情真的就這么忘記了.. 悔悔悔畢業(yè)論文悔悔悔悔悔題　　目:　 淺析我國冰箱行業(yè)之路 悔?！　I(yè):　 悔班　　級: 悔學(xué)　　號: 悔姓　　名: 悔指導(dǎo)老師: 悔悔悔悔悔悔悔悔悔悔悔悔二〇〇九年六月悔悔悔悔摘 要悔悔冰箱作為較早進(jìn)入城市家庭的家用電器，冰箱在國內(nèi)已發(fā)展了20多年。中國的冰箱市場經(jīng)過多年的價格戰(zhàn)和快速發(fā)展后市場已變得成熟。本文對中國冰箱行業(yè)的發(fā)展作了分析，本文共五章：第一章介紹冰箱的基礎(chǔ)；第二章介紹了我國冰箱業(yè)的現(xiàn)狀及營銷渠道；第三、四章重點(diǎn)分析了我國未來冰箱市場的主力市場農(nóng)村市場；第五章簡單分析了我國冰箱本身的發(fā)展方向。本書取材廣泛，僅表達(dá)個人觀點(diǎn)，僅供參考。悔悔關(guān)鍵詞：冰箱、營銷渠道、市場、農(nóng)村悔悔悔悔悔悔悔悔悔悔悔悔悔悔悔悔悔悔Abstract悔The refrigerator took enters the city family early the domestic electric appliances, the refrigerator in domestic has developed for more than 20 China39。s refrigerator market passes through many year price wars and the fast development the market has bee mature. This article has made the analysis to the Chinese refrigerator profession development, the this article altogether five chapters: First chapter introduces the refrigerator the foundation。 Second chapter briefed our country refrigerator industry present situation and the marketing channel。 Third, four chapters have analyzed our country with emphasis future the refrigerator market main force marketRural market。 Fifth chapter has simply analyzed our country refrigerator itself development book selection is widespread, only expresses individual viewpoint, only supplies the 悔Key words: Refrigerator, marketing channel, market, countryside悔悔悔悔悔悔悔悔悔悔悔悔悔悔悔悔悔悔目 錄悔悔摘要...............................................................I悔Abstract.........................................................II悔第一章 概述......................................................1悔、 冰箱的發(fā)明................................................1悔、 冰箱的原理................................................1悔第二章 冰箱的營銷渠道..........................................2悔 中國冰箱業(yè)的現(xiàn)狀...........................................2悔 產(chǎn)銷規(guī)模...............................................2悔 技術(shù)優(yōu)勢...............................................2悔、市場需求...............................................3悔 我國冰箱營銷渠道概況.......................................3悔 我國冰箱營銷渠道的演變歷史.............................3悔 我國冰箱營銷渠道的現(xiàn)狀.................................6悔 我國冰箱營銷渠道的趨勢.................................8悔第三章 農(nóng)村冰箱市場發(fā)展.......................................12悔 農(nóng)村冰箱行業(yè)..............................................12悔 市場背景...............................................12悔 市場及農(nóng)村市場含義....................................13悔 農(nóng)村消費(fèi)市場特點(diǎn)......................................14悔 我國農(nóng)村冰箱市場容量..................................16悔 農(nóng)村冰箱市場存在的問題................................18悔 農(nóng)村市場消費(fèi)特點(diǎn)......................................19悔 農(nóng)村市場經(jīng)銷商需求....................................20悔 整合資源進(jìn)攻農(nóng)村市場......................................22悔 人員效率問題..........................................23悔 產(chǎn)品問題..............................................24悔 品牌推廣問題..........................................24悔 售后服務(wù)問題..........................................25悔第四章 農(nóng)村冰箱市場的一種細(xì)分方法...........................27悔 市場細(xì)分標(biāo)準(zhǔn)的選擇.........................................27悔 市場的細(xì)分方法.............................................29悔 市場細(xì)分結(jié)構(gòu)分析.................