【正文】 翡翠星光園小區(qū)住宅項(xiàng)目可行性研究報(bào)告 目錄一 項(xiàng)目總論 ......................................................................................................................................4 項(xiàng)目背景 ..................................................................................................................................6 項(xiàng)目名稱 ...........................................................................................................................6 開發(fā)公司 ...........................................................................................................................6 承擔(dān)可行性研究工作的單位 ...........................................................................................7 研究工作依據(jù) ...................................................................................................................7 項(xiàng)目 建設(shè)規(guī)模和內(nèi)容 .......................................................................................................7 可行性研究結(jié)論 .....................................................................................................................7 市場(chǎng)預(yù)測(cè) ...........................................................................................................................7 項(xiàng)目建設(shè)進(jìn)度 ...................................................................................................................8 投 資項(xiàng)目估算和資金籌措 ...............................................................................................8 項(xiàng)目綜合評(píng)價(jià)結(jié)論 ...........................................................................................................8二 項(xiàng)目投資環(huán)境和市場(chǎng)研究 ..........................................................................................................9 市場(chǎng)宏觀背景 .........................................................................................................................9 全國投資環(huán)境 ................................................................................................................9 市投資宏觀背景 .......................................................................................................15 區(qū)域發(fā)展及前景預(yù)測(cè) .....................................................................................................22 宏觀市場(chǎng)與本項(xiàng)目發(fā)展借鑒 .........................................................................................27 區(qū)域市場(chǎng)分析 .......................................................................................................................28 區(qū)域界定 ........................................................................................................................28 區(qū)域市場(chǎng)供應(yīng)分析 ........................................................................................................28 需求分析 ........................................................................................................................28 典型物業(yè)分析 ................................................................................................................29 片區(qū)三級(jí)市場(chǎng)分析 ........................................................................................................35 市場(chǎng)分析結(jié)論 ................................................................................................................36三 項(xiàng)目分析及評(píng)價(jià) ........................................................................................................................36 地塊解析 ...............................................................................................................................36 交通條件 ........................................................................................................................36 配套設(shè)施 ........................................................................................................................37 規(guī)劃限制條件 ................................................................................................................37 項(xiàng)目 SWOT 分析 ..................................................................................................................38 項(xiàng)目優(yōu)勢(shì) ........................................................................................................................38 項(xiàng)目劣勢(shì) ........................................................................................................................38 項(xiàng)目機(jī)會(huì) ........................................................................................................................38 項(xiàng)目威脅 ........................................................................................................................38 項(xiàng)目評(píng)價(jià) ...............................................................................................................................38四 市場(chǎng)定位及項(xiàng)目評(píng)估 ................................................................................................................39　 住宅定位分析 .....................................................................................................................39 住宅市場(chǎng)定位 ................................................................................................................39　 戶型定位 ......................................................................................................................39 客戶定位 .........................................................................................................................40　 價(jià)格定位 ......................................................................................................................41 商業(yè)定位分析 .....................................................................................................................41 商業(yè)市場(chǎng)定位 ................................................................................................................41 客戶定位 ......................................................................................................................42 價(jià)格定位 .........................................................................................................................42 項(xiàng)目評(píng)價(jià) ......................................................................................................................