【正文】 機(jī)會；從事別墅、高檔房為主的開發(fā)商負(fù)面影響更大；長期從事普通住宅和經(jīng)濟(jì)用房的開發(fā)商影響相對較小。發(fā)布這個通知的一個根本目的，不是對房地產(chǎn)政策的收縮，而是為了進(jìn)一步促進(jìn)房地產(chǎn)市場的健康發(fā)展。2022 年的房地產(chǎn)市場發(fā)展是主題，結(jié)構(gòu)調(diào)整和規(guī)范是主線，市場體系進(jìn)一步完善，供求兩旺，行業(yè)繼續(xù)保持增長勢頭。第三產(chǎn)業(yè)投資繼續(xù)保持較快增長，全年完成投資 26480 億元，增長 %，加快 個百分點。 投資項目估算和資金籌措(1)項目成本估算是根據(jù)區(qū)域內(nèi)同類房地產(chǎn)項目的一般成本、委托方提供的資料、 《XX 建設(shè)工程價格信息》以及本項目具體情況估算的。 翡翠星光園小區(qū)住宅項目可行性研究報告 目錄一 項目總論 ......................................................................................................................................4 項目背景 ..................................................................................................................................6 項目名稱 ...........................................................................................................................6 開發(fā)公司 ...........................................................................................................................6 承擔(dān)可行性研究工作的單位 ...........................................................................................7 研究工作依據(jù) ...................................................................................................................7 項目 建設(shè)規(guī)模和內(nèi)容 .......................................................................................................7 可行性研究結(jié)論 .....................................................................................................................7 市場預(yù)測 ...........................................................................................................................7 項目建設(shè)進(jìn)度 ...................................................................................................................8 投 資項目估算和資金籌措 ...............................................................................................8 項目綜合評價結(jié)論 ...........................................................................................................8二 項目投資環(huán)境和市場研究 ..........................................................................................................9 市場宏觀背景 .........................................................................................................................9 全國投資環(huán)境 ................................................................................................................9 市投資宏觀背景 .......................................................................................................15 區(qū)域發(fā)展及前景預(yù)測 .....................................................................................................22 宏觀市場與本項目發(fā)展借鑒 .........................................................................................27 區(qū)域市場分析 .......................................................................................................................28 區(qū)域界定 ........................................................................................................................28 區(qū)域市場供應(yīng)分析 ........................................................................................................28 需求分析 ........................................................................................................................28 典型物業(yè)分析 ................................................................................................................29 片區(qū)三級市場分析 ........................................................................................................35 市場分析結(jié)論 ................................................................................................................36三 項目分析及評價 ........................................................................................................................36 地塊解析 ...............................................................................................................................36 交通條件 ........................................................................................................................36 配套設(shè)施 ........................................................................................................................37 規(guī)劃限制條件 ................................................................................................................37 項目 SWOT 分析 ..................................................................................................................38 項目優(yōu)勢 ........................................................................................................................38 項目劣勢 ........................................................................................................................38 項目機(jī)會 ........................................................................................................................38 項目威脅 ........................................................................................................................38 項目評價 ...............................................................................................................................38四 市場定位及項目評估 ................................................................................................................39　 住宅定位分析 .....................................................................................................................39 住宅市場定位 ................................................................................................................39　 戶型定位 ......................................................................................................................39 客戶定位 .........................................................................................................................40　 價格定位 ......................................................................................................................41 商業(yè)定位分析 .....................................................................................................................41 商業(yè)市場定位 ................................................................................................................41 客戶定位 .......................................................................