【正文】 機(jī)會(huì)；從事別墅、高檔房為主的開發(fā)商負(fù)面影響更大；長(zhǎng)期從事普通住宅和經(jīng)濟(jì)用房的開發(fā)商影響相對(duì)較小。發(fā)布這個(gè)通知的一個(gè)根本目的，不是對(duì)房地產(chǎn)政策的收縮，而是為了進(jìn)一步促進(jìn)房地產(chǎn)市場(chǎng)的健康發(fā)展。2022 年的房地產(chǎn)市場(chǎng)發(fā)展是主題，結(jié)構(gòu)調(diào)整和規(guī)范是主線，市場(chǎng)體系進(jìn)一步完善，供求兩旺，行業(yè)繼續(xù)保持增長(zhǎng)勢(shì)頭。第三產(chǎn)業(yè)投資繼續(xù)保持較快增長(zhǎng)，全年完成投資 26480 億元，增長(zhǎng) %，加快 個(gè)百分點(diǎn)。 投資項(xiàng)目估算和資金籌措(1)項(xiàng)目成本估算是根據(jù)區(qū)域內(nèi)同類房地產(chǎn)項(xiàng)目的一般成本、委托方提供的資料、 《XX 建設(shè)工程價(jià)格信息》以及本項(xiàng)目具體情況估算的。 翡翠星光園小區(qū)住宅項(xiàng)目可行性研究報(bào)告 目錄一 項(xiàng)目總論 ......................................................................................................................................4 項(xiàng)目背景 ..................................................................................................................................6 項(xiàng)目名稱 ...........................................................................................................................6 開發(fā)公司 ...........................................................................................................................6 承擔(dān)可行性研究工作的單位 ...........................................................................................7 研究工作依據(jù) ...................................................................................................................7 項(xiàng)目 建設(shè)規(guī)模和內(nèi)容 .......................................................................................................7 可行性研究結(jié)論 .....................................................................................................................7 市場(chǎng)預(yù)測(cè) ...........................................................................................................................7 項(xiàng)目建設(shè)進(jìn)度 ...................................................................................................................8 投 資項(xiàng)目估算和資金籌措 ...............................................................................................8 項(xiàng)目綜合評(píng)價(jià)結(jié)論 ...........................................................................................................8二 項(xiàng)目投資環(huán)境和市場(chǎng)研究 ..........................................................................................................9 市場(chǎng)宏觀背景 .........................................................................................................................9 全國(guó)投資環(huán)境 ................................................................................................................9 市投資宏觀背景 .......................................................................................................15 區(qū)域發(fā)展及前景預(yù)測(cè) .....................................................................................................22 宏觀市場(chǎng)與本項(xiàng)目發(fā)展借鑒 .........................................................................................27 區(qū)域市場(chǎng)分析 .......................................................................................................................28 區(qū)域界定 ........................................................................................................................28 區(qū)域市場(chǎng)供應(yīng)分析 ........................................................................................................28 需求分析 ........................................................................................................................28 典型物業(yè)分析 ................................................................................................................29 片區(qū)三級(jí)市場(chǎng)分析 ........................................................................................................35 市場(chǎng)分析結(jié)論 ................................................................................................................36三 項(xiàng)目分析及評(píng)價(jià) ........................................................................................................................36 地塊解析 ...............................................................................................................................36 交通條件 ........................................................................................................................36 配套設(shè)施 ........................................................................................................................37 規(guī)劃限制條件 ................................................................................................................37 項(xiàng)目 SWOT 分析 ..................................................................................................................38 項(xiàng)目?jī)?yōu)勢(shì) ........................................................................................................................38 項(xiàng)目劣勢(shì) ........................................................................................................................38 項(xiàng)目機(jī)會(huì) ........................................................................................................................38 項(xiàng)目威脅 ........................................................................................................................38 項(xiàng)目評(píng)價(jià) ...............................................................................................................................38四 市場(chǎng)定位及項(xiàng)目評(píng)估 ................................................................................................................39　 住宅定位分析 .....................................................................................................................39 住宅市場(chǎng)定位 ................................................................................................................39　 戶型定位 ......................................................................................................................39 客戶定位 .........................................................................................................................40　 價(jià)格定位 ......................................................................................................................41 商業(yè)定位分析 .....................................................................................................................41 商業(yè)市場(chǎng)定位 ................................................................................................................41 客戶定位 .......................................................................