計費與客戶關(guān)系管理相融合(已修改)
2025-02-01 11:59 本頁面
【正文】 Proprietary and Confidential Information of Amdocs 1 1 amdocs The World39。s Leading Provider of Billing and CRM for the Communications Industry Confidential Information of Amdocs 1 Dr Weiming Li Vice President Sales, Amdocs APAC Division Convergent Billing amp。 CRM Key to success of Mobile Service Providers ： ； :； ： Proprietary and Confidential Information of Amdocs 2 2 Focus Change: “Land Grab” vs “Revenue Maximisation” No longer “Growth at any cost” Conflicting KPIs: Subscriber Growth and ARPU “Low value” vs. “High value” customers Can they be identified? Difficulties in determining best candidates for VAS Disparate systems for data / voice, prepaid postpaid obscure the view of the customer base The Mobile Market Driving Profitable Growth Proprietary and Confidential Information of Amdocs 3 3 Increase Customer Loyalty Reduce Costs Profitable Growth ? Achieve a single customer view ? Segment amp。 identify most valuable customers ? Improve customer satisfaction ? Increase ARPU amp。 reduce churn ? Consolidate systems amp。 reduce duplication ? Automate and streamline key processes ? Lower systems’ total cost of ownership (TCO) ? Optimize assets among partners and vendors ? Rapidly launch new services ? Bundle and target right customer with right offer ? Efficiently scale amp。 assure revenues ? Strengthen role in value chain (content amp。 merce) Communication Service Providers’ Business Vision Communication Service Providers’ Business Drivers Proprietary and Confidential Information of Amdocs 4 4 Challenges of Emerging Services Robust Online Charging Capab
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