網(wǎng)絡(luò)營(yíng)銷(xiāo)畢業(yè)設(shè)計(jì)(已修改)
2025-06-23 03:18 本頁(yè)面
【正文】 蘭州工業(yè)高等專(zhuān)科學(xué)校管理工程系市場(chǎng)營(yíng)銷(xiāo)專(zhuān)業(yè) 1 蘭州工業(yè)高等專(zhuān)科學(xué)校 畢 業(yè) 設(shè) 計(jì)（論 文） 題目 ： 爆米花網(wǎng)北京 地區(qū) 營(yíng)銷(xiāo)方案 專(zhuān) 業(yè) 市場(chǎng)營(yíng)銷(xiāo) 班 級(jí) 09 班 _______ 姓 名 劉化婷 學(xué) 號(hào) 202105101119 指導(dǎo)教師 郭小玉 _____ 蘭州工業(yè)高等專(zhuān)科學(xué)校管理工程系市場(chǎng)營(yíng)銷(xiāo)專(zhuān)業(yè) 2 摘 要 本方案本著 爆米花網(wǎng)的目前現(xiàn)狀知名度不高，市場(chǎng)推廣不深以及公司的發(fā)展太局限 這樣一個(gè)背景，從寫(xiě)作目的出發(fā)，結(jié)合實(shí)際，順應(yīng)潮流，最 后在本公司的大力主持下， 我精心整理編寫(xiě)才 完成了這份方案的撰寫(xiě)。 本文研究的目的是 ：提高爆米花網(wǎng)的知名度、吸引更多的用戶(hù)來(lái)爆米花網(wǎng)及開(kāi)拓更廣闊 的 與 4A合作 平臺(tái)！ 爆米花網(wǎng)是同行業(yè)首家實(shí)行實(shí)名制的公司以及經(jīng)營(yíng)模式的創(chuàng)新為未來(lái)公司發(fā)展奠定了基礎(chǔ)， 經(jīng)過(guò)本方案的調(diào)查研究得出網(wǎng)絡(luò)營(yíng)銷(xiāo)的可行性和找出了爆米花網(wǎng)的市場(chǎng)定位 ， 運(yùn)用市場(chǎng)營(yíng)銷(xiāo)學(xué)相關(guān)理論，通過(guò)對(duì)網(wǎng)路環(huán)境進(jìn)行細(xì)分進(jìn)而制定出符合爆米花走的營(yíng)銷(xiāo)策略之路！ 此外本方案的又一特色是展示服務(wù)營(yíng)銷(xiāo)的實(shí)用性和優(yōu)越性， 在本方案的撰寫(xiě)過(guò)程中融入了爆米花網(wǎng)很多的服務(wù)營(yíng)銷(xiāo)的理念和方式方法，對(duì)于方 案也增色不少。通過(guò)資料的收集整理分析最后達(dá)到了撰寫(xiě)目的，達(dá)到了預(yù)期的結(jié)果，最后為爆米花網(wǎng)制定了一套全面的方案！ 以達(dá)到推廣和拓深 渠道合作的目的！ 關(guān)鍵詞 網(wǎng)絡(luò)營(yíng)銷(xiāo) ； 服務(wù)營(yíng)銷(xiāo)： 電子商務(wù) 蘭州工業(yè)高等專(zhuān)科學(xué)校管理工程系市場(chǎng)營(yíng)銷(xiāo)專(zhuān)業(yè) 3 ABSTRACT The current status of the programme in popcorn work visibility is not high, marketing is not deep, and the pany39。s development too limited such a background, starting from the purpose, in connection with reality, go with the tide, and finally under the auspices of the pany39。s strong, I carefully prepared to plete the writing of this programme. Purpose of this paper is : improve popcorn work awareness, attract more users to popcorn and 4A of the work and to develop a broad platform of cooperation! Popcorn pany works is the industry39。s first real name system, and business model innovation for the future of the pany laid the Foundation for development, after the investigation concluded that the work marketing of the programme and find out the feasibility of the popcorn market orientation of work, application of marketing theory, through subdivision of the work environment and thus develop in line with popcorn, take the road of marketing addition another characteristic of this programme is to demonstrate thpracticality of service marketing and advantages, the popcorn into the writing process of the programme work services marketing concept and how many, for programmes are better. Through the analysis of data collected last reached the writing purpose achieved the expected results, last for popcorn work has developed a prehensive programme! To achieve the purpose of promotion and extensive deep channel! KEY WORDS: services marketing。 Inter Marketing。 Electronic Commerce 蘭州工業(yè)高等專(zhuān)科學(xué)校管理工程系市場(chǎng)營(yíng)銷(xiāo)專(zhuān)業(yè) 4 目 錄 摘 要 .............................................................. 2 ABSTRACT ......................................................... 3 目 錄 ............................................................... 4 緒 論 ............................................................... 6 正 文 ............................................................... 7 （北京）互動(dòng)科技有限公司概況 ................................ 7 爆米花網(wǎng)站 簡(jiǎn)介 .............................................. 7 產(chǎn)品介紹 .................................................... 8 2. 市場(chǎng)分析 ......................................................... 9 宏觀環(huán)境分析 .............................................. 10 經(jīng)濟(jì)環(huán)境 ............................................ 10 政治法律環(huán)境 ........................................ 11 科技環(huán)境 ............................................ 11 人口環(huán)境 ............................................. 11 地理環(huán)境 ........................................... 12 2． 2 微觀環(huán)境分析 .............................................. 12 消費(fèi)者（我們的客戶(hù)）分析 ............................. 13 競(jìng)爭(zhēng)者分析 ........................................... 13 SWOT 分析 ................................................. 14 優(yōu)勢(shì) ................................................. 14 劣勢(shì) ................................................. 15 機(jī)會(huì) ................................................. 15 威脅 ................................................. 16 優(yōu)勢(shì) ....................................................... 16 劣勢(shì) ....................................................... 16 機(jī)會(huì) ....................................................... 16 威脅 ....................................................... 16 市場(chǎng)細(xì)分 .................................................. 17 市場(chǎng)細(xì)分的依據(jù) ....................................... 17 地理細(xì)分 ............................................. 18 人文統(tǒng)計(jì)細(xì)分 .
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