【正文】 對網(wǎng)路環(huán)境進(jìn)行細(xì)分進(jìn)而制定出符合爆米花走的營銷策略之路！ 此外本方案的又一特色是展示服務(wù)營銷的實用性和優(yōu)越性， 在本方案的撰寫過程中融入了爆米花網(wǎng)很多的服務(wù)營銷的理念和方式方法，對于方 案也增色不少。s development too limited such a background, starting from the purpose, in connection with reality, go with the tide, and finally under the auspices of the pany39。s first real name system, and business model innovation for the future of the pany laid the Foundation for development, after the investigation concluded that the work marketing of the programme and find out the feasibility of the popcorn market orientation of work, application of marketing theory, through subdivision of the work environment and thus develop in line with popcorn, take the road of marketing addition another characteristic of this programme is to demonstrate thpracticality of service marketing and advantages, the popcorn into the writing process of the programme work services marketing concept and how many, for programmes are better. Through the analysis of data collected last reached the writing purpose achieved the expected results, last for popcorn work has developed a prehensive programme! To achieve the purpose of promotion and extensive deep channel! KEY WORDS: services marketing。 Electronic Commerce 蘭州工業(yè)高等專科學(xué)校管理工程系市場營銷專業(yè) 4 目 錄 摘 要 .............................................................. 2 ABSTRACT ......................................................... 3 目 錄 ............................................................... 4 緒 論 ............................................................... 6 正 文 ............................................................... 7 （北京）互動科技有限公司概況 ................................ 7 爆米花網(wǎng)站 簡介 .............................................. 7 產(chǎn)品介紹 .................................................... 8 2. 市場分析 ......................................................... 9 宏觀環(huán)境分析 .............................................. 10 經(jīng)濟(jì)環(huán)境 ............................................ 10 政治法律環(huán)境 ........................................ 11 科技環(huán)境 ............................................ 11 人口環(huán)境 ............................................. 11 地理環(huán)境 ........................................... 12 2． 2 微觀環(huán)境分析 .............................................. 12 消費(fèi)者（我們的客戶）分析 ............................. 13 競爭者分析 ........................................... 13 SWOT 分析 ................................................. 14 優(yōu)勢 ................................................. 14 劣勢 ................................................. 15 機(jī)會 ................................................. 15 威脅 ................................................. 16 優(yōu)勢 ....................................................... 16 劣勢 ....................................................... 16 機(jī)會 ....................................................... 16 威脅 ....................................................... 16 市場細(xì)分 .................................................. 17 市場細(xì)分的依據(jù) ....................................... 17 地理細(xì)分 ............................................. 18 人文統(tǒng)計細(xì)分 ......................................... 18 目標(biāo)市場的選擇 ............................................. 19 目標(biāo)市場應(yīng)具備的條件 ................................. 19 爆米花網(wǎng)的目標(biāo)市場 ................................. 19 市場定位 ................................................... 20 市場定位的作用 ...................................... 20 市場定位的步驟 ...................................... 20 爆米花網(wǎng)的市場定位 ................................... 21 4營銷策略 ......................................................... 21 產(chǎn)品策略 ................................................... 21 產(chǎn)品知名度策略 ....................................... 21 產(chǎn)品內(nèi)容策略 ......................................... 22 蘭州工業(yè)高等?？茖W(xué)校管理工程系市場營銷專業(yè) 5 價格策略 ................................................... 22 渠道策略 ................................................... 23 銷售渠道策略 ......................................... 23 用戶粘度策略 ......................................... 23 網(wǎng)站資源分享渠道 ..................................... 23 促銷策略 .................................................. 23 利用節(jié)假日促銷 ....................................... 23 按廣告投放時間長短進(jìn)行優(yōu)惠 ........................... 23 ......................................................... 23 ............