某某家居網(wǎng)絡(luò)營銷推廣方案電子商務(wù)畢業(yè)設(shè)計-展示頁
2024-12-13 20:06本頁面
【正文】 ................................................... 3 前言 ................................................................................................................................. 4 一、 美侖美奐家居的介紹 .......................................................................................... 5 美侖美奐軟體家居網(wǎng)站介紹 ................................................................................. 5 整體計劃概念 ...................................................................................................... 5 二、 網(wǎng)絡(luò)營銷環(huán)境分析 .............................................................................................. 5 市場環(huán)境分析 ...................................................................................................... 5 企業(yè)形象分析 ...................................................................................................... 6 產(chǎn)品分析 ............................................................................................................. 8 競爭分析 ............................................................................................................. 9 消費者分析 ........................................................................................................ 10 三、 網(wǎng)絡(luò)推廣基本概念和原則 ................................................................................. 10 基本原則 ........................................................................................................... 10 系統(tǒng)性原則 ........................................................................................................ 11 創(chuàng)新性原則 ........................................................................................................ 11 操作 性原則 ........................................................................................................ 11 經(jīng)濟性原則 ........................................................................................................ 11 協(xié)同性原則 ........................................................................................................ 12 四、 網(wǎng)絡(luò)營銷方案 ................................................................................................... 12 產(chǎn)品定位 ........................................................................................................... 12 商城推廣方式 .................................................................................................... 13 促銷策略 ........................................................................................................... 15 客戶關(guān)系管理策略 ............................................................................................. 18 物流配送和售后 ................................................................................................. 18 五、 實施計劃 .......................................................................................................... 19 網(wǎng)站與商城優(yōu)化 ................................................................................................. 20 分析客戶需求，制定目標(biāo)關(guān)鍵詞及拓展關(guān)鍵詞 ................................................... 20 分析對手的商城及動向 ...................................................................................... 20 使美侖美奐軟體家居網(wǎng)站活躍起來 ..................................................................... 20 產(chǎn)品的更新力度和售后的不斷完善 ..................................................................... 20 會員制度的不斷升級 .......................................................................................... 21 六、 費用預(yù)
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