【正文】 山西 XXXX新區(qū)商業(yè) 中心項目 可行性研究及商業(yè)策劃案 XX 市 XXXX 投資有限公司 2021 年 4 月 第 1 頁 目 錄 第一章 總 論 ............................................................................................................................5 ...........................................................................................................5 項目名稱 ..........................................................................................................5 項目選址 ..........................................................................................................5 宗地及配套狀況 ..........................................................................................................5 項目地塊位 置 ...................................................................................................5 項目地塊周邊配套 ............................................................................................6 主要建設(shè)指標(biāo) .............................................................................................................6 主要研究結(jié)論 .............................................................................................................6 商業(yè)市場定位 ...................................................................................................6 商業(yè)主題定位 ...................................................................................................7 第二章 XX概況及宏觀經(jīng)濟環(huán)境 ................................................................................................8 XX市概況 ....................................................................................................................8 區(qū)位及行政區(qū) ...................................................................................................8 人文概況 ..........................................................................................................8 交通概況 ..........................................................................................................9 資源概況 ..........................................................................................................9 XX新區(qū)概況 .................................................................................................... 10 經(jīng)濟發(fā)展概況 ........................................................................................................... 11 國民經(jīng)濟分析 ................................................................................................. 11 ......................................................................... 11 固定資產(chǎn)投資平穩(wěn)增長 ........................................................................ 11 社會消費品零售總額增長較快 .............................................................. 12 城鄉(xiāng)居民收入穩(wěn)步增長 ........................................................................ 12 產(chǎn)業(yè)結(jié)構(gòu)分析 ................................................................................................. 13 ....................................................................................... 13 旅游資源優(yōu)勢 ...................................................................................... 13 ....................................................................................... 13 ....................................................................................... 14 XX市投資環(huán)境分析 ......................................................................................... 14 .............................................................................................. 14 資源豐富 ............................................................................................. 14 環(huán)境優(yōu)美 ............................................................................................. 14 設(shè)施完善 ............................................................................................. 14 金融體系 ............................................................................................. 15 本章小結(jié) ................................................................................................................... 15 第三章 城市發(fā)展規(guī)劃 ............................................................................................................. 15 城市結(jié)構(gòu)及發(fā)展規(guī)劃 ................................................................................................. 16 城市總體規(guī)劃 ................................................................................................. 16 第 2 頁 古城改造范圍 ................................................................................................. 16 ................................................................................................................ 17 第四章 商業(yè)市場調(diào)查分析 ...................................................................................................... 17 XX市商業(yè)環(huán)境分析 .................................................................................................... 17 市區(qū)商業(yè)布局分布 .......................................................................................... 18 市區(qū)商業(yè)競爭格局 .......................................................................................... 18 XX新區(qū)商情調(diào)查 ....................................................................................................... 19 商家暗訪調(diào)查 ................................................................................................. 19 訪談式問卷調(diào)查 ............................................................................................. 21 問卷調(diào)查小結(jié) ................................................................................................. 30 本章小結(jié) ................................................................................................................... 30 第五章 社區(qū)商業(yè)宏觀分析 ...................................................................................................... 31 社區(qū)商業(yè)發(fā)展研究 .................................................................................................... 31 商業(yè)調(diào)查 .........................................................