【正文】 1 目錄 目錄 ......................................................................................................... 1 .............................................................................................. 6 .................................................................................... 6 公司名稱 .......................................................................................... 6 運營網(wǎng)站 .......................................................................................... 6 .................................................................................... 8 .................................................................................... 8 .................................................................................... 8 .................................................................................... 9 .................................................................................. 10 ........................................................................................... 10 宏觀經(jīng)濟分析 ............................................................................ 10 行業(yè)發(fā)展分析 ........................................................................... 14 中國互聯(lián)網(wǎng)情況分析 .................................................................. 14 電子商務情況分析 ........................................................................ 16 中國食品安全情況分析 ............................................................. 22 競爭對手分析 ............................................................................ 23 STP 分析 ................................................................................... 25 市場細分（ S） ............................................................................. 25 2 目標市場（ T） ............................................................................. 27 市場定位（ P） ............................................................................. 28 SWOT 分析 ............................................................................... 29 優(yōu)勢 S ............................................................................................... 30 劣勢 W ............................................................................................. 34 機會 O .............................................................................................. 35 威脅 T............................................................................................... 38 ............................................................................................ 39 公司名稱 .................................................................................. 39 公司介紹 .................................................................................. 39 發(fā)展規(guī)劃 ................................................................................ 40 短期目標 ......................................................................................... 40 中期目標 ......................................................................................... 40 遠期目標 ......................................................................................... 41 企業(yè)文化 ................................................................................ 42 公司管理團隊介紹 ................................................................... 42 公司產(chǎn)權結構 ........................................................................... 43 公司組織架構 ........................................................................... 44 .................................................................................... 45 網(wǎng)站概述 ................................................................................... 45 商業(yè)模式 ................................................................................... 45 服務對象 .......................................................................................... 45 3 經(jīng)營內容 .......................................................................................... 45 主營業(yè)務 .................................................................. 46 配套業(yè)務 .................................................................. 46 (2)提供食譜信息服務 .................................................... 47 收入來源 .......................................................................................... 48 網(wǎng)站構架 ................................................................................... 48 一級頁面構架 ................................................................................. 48 部分二級頁面構架 ........................................................................ 51 法律聲明 ................................................................................... 54 網(wǎng)站功能 ................................................................................... 55 個人空間 .......................................................................................... 55 個人會員注冊 ................................................................................. 56 支付系統(tǒng) .......................................................................................... 56 大賽比拼 .......................................................................................... 57 網(wǎng)站建設 ................................................................................... 57 網(wǎng)站開發(fā)策略 ................................................................................. 57 網(wǎng)站風格定位 ................................................................................. 57 網(wǎng)站開發(fā)關鍵技術 ........................................................................ 58 網(wǎng)站開發(fā)周期 ................................................................................. 61 網(wǎng)站維護 .......................................................................................... 62 ............................................................................................ 63 整體營銷策略 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