市場營銷英文ppt-在線瀏覽
2025-04-05 19:00本頁面
【正文】 Areas of Concern in the Natural Environment Shortage of Raw Materials Increased Pollution Government Intervention Energy Costs Technological environment ? Fast pace of technological change ? High RD budget ? Concentration on minor improvements ? Increased regulation Technological Environment Fast Pace of Change High R D Budgets Focus on Minor Improvements Increased Regulation Issues in the Technological Environment Political environment ? Legislation regulating business ? protect anization ? product consumers ? protect the interests of society ? Changing government agency enforcement ? Increased emphasis on ethics and socially responsible actions Political Environment Greater Concern for Ethics Legislation Enforcement Key Trends in the Political Environment Cultural environment ? Persistence of cultural values ? Core cultural ? Secondary cultural ? Subcultures ? Shifts in secondary cultural values ? people’ s view of themselves, others, anizations, society, nature, universe. Cultural Environment Of Organizations Of Nature Of Oneself Of Society Of the Universe Of Others Views That S
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