市場(chǎng)營(yíng)銷英文ppt(文件)
【正文】 inance R D Accounting Purchasing Marketing Customer Markets Company Consumer Markets International Markets Government Markets Business Markets Reseller Markets Types of Publics Government Internal Financial Media Citizen Action Local General The Company’ s Macroenvironment ? Indirect (Macro)Environments: ? Demographic environment ? Economic environment ? Natural environment ? Technological environment ? Political environment ? Cultural environment The Macroenvironment Demographic Technological Cultural Economic Political Natural Key Forces in the Macroenvironment Demographic environment ? Changing age structure of the population ? The changing family ? Geographic shifts in population ? bettereducated and more whitecollar population ? Increasing ethic diversity Demographic Environment Geographic Shifts Education Growing Ethnic Diversity Changing Family Structure Age Structures Key Demographic Trends Economic environment ? Changes in ine ? ine distribution ? upperclass ? middleclass ? underclass ? Changing consumer spending patterns ? Engel’ s laws
環(huán)評(píng)公示相關(guān)推薦
鄂ICP備17016276號(hào)-1