市場營銷英文ppt-文庫吧在線文庫
【正文】 diaries Key Forces in the Microenvironment Suppliers Intermediaries Firm publics Competitors Customers The Company’ s microenvironment Internal Environment Top Management Manufacturing Finance R D Accounting Purchasing Marketing Customer Markets Company Consumer Markets International Markets Government Markets Business Markets Reseller Markets Types of Publics Government Internal Financial Media Citizen Action Local General The Company’ s Macroenvironment ? Indirect (Macro)Environments: ? Demographic environment ? Economic environment ? Natural environment ? Technological environment ? Political environment ? Cultural environment The Macroenvironment Demographic Technological Cultural Economic Political Natural Key Forces in the Macroenvironment Demographic environment ? Changing age structure of the population ? The changing family ? Geographic shifts in population ? bettereducated and more whitecollar population ? Increasing ethic diversity Demographic Environment Geographic Shifts Education Growing Ethnic Diversity Changing Family Structure
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