市場(chǎng)營(yíng)銷英文ppt(完整版)
【正文】 Age Structures Key Demographic Trends Economic environment ? Changes in ine ? ine distribution ? upperclass ? middleclass ? underclass ? Changing consumer spending patterns ? Engel’ s laws Economic Environment Changes in Consumer Spending Patterns Economic Development Changes in Ine Key Economic Concerns for Marketers Natural environment ? Shortages of raw materials ? Increased cost of energy ? Increased pollution ? Government intervention in natural resource management Natural Environment Key Areas of Concern in the Natural Environment Shortage of Raw Materials Increased Pollution Government Intervention Energy Costs Technological environment ? Fast pace of technological change ? High RD budget ? Concentration on minor improvements ? Increased regulation Technological Environment Fast Pace of Change High R D Budgets Focus on Minor Improvements Increased Regulation Issues in the Technological Environment Political environment ? Legislation regulating business ? protect anization ? product consumers ? protect the interests of society ? Changing government agency enforcement ?
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