市場營銷英文ppt-文庫吧
2025-02-22 19:00 本頁面
【正文】 es of Publics Government Internal Financial Media Citizen Action Local General The Company’ s Macroenvironment ? Indirect (Macro)Environments: ? Demographic environment ? Economic environment ? Natural environment ? Technological environment ? Political environment ? Cultural environment The Macroenvironment Demographic Technological Cultural Economic Political Natural Key Forces in the Macroenvironment Demographic environment ? Changing age structure of the population ? The changing family ? Geographic shifts in population ? bettereducated and more whitecollar population ? Increasing ethic diversity Demographic Environment Geographic Shifts Education Growing Ethnic Diversity Changing Family Structure Age Structures Key Demographic Trends Economic environment ? Changes in ine ? ine distribution ? upperclass ? middleclass ? underclass ? Changing consumer spending patterns ? Engel’ s laws Economic Environment Changes in Consumer Spending Patterns Economic Development Changes in Ine Key Economic Concerns for Marketers Natural environment ? Shortages of raw materials ? In
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