【正文】 ...................................................................................79 健身旅游產(chǎn)品 ..............................................................................................................................79 養(yǎng)生旅游產(chǎn)品 ..............................................................................................................................80 旅游路線布局 .............................................................................................................................80 區(qū)內(nèi)旅游路線 .....................................................................................................................80 主路線 .........................................................................................................................................80 主題路線 .....................................................................................................................................815 / 117 區(qū)內(nèi)外聯(lián)動旅游路線 .........................................................................................................8 主要跨境旅游路線 .........................................................................................................82 旅游市場營銷規(guī)劃 .....................................................................................................................82 目標(biāo)市場與旅游產(chǎn)品界定 .................................................................................................82 旅游營銷策略 .....................................................................................................................83 旅游營銷的主要手段 .........................................................................................................83第九章 晉城市旅游支持保障體系發(fā)展規(guī)劃 ..................................................................................87 旅游基礎(chǔ)設(shè)施發(fā)展規(guī)劃 .............................................................................................................87 旅游交通規(guī)劃 .....................................................................................................................87 規(guī)劃原則 .....................................................................................................................................87 旅游交通規(guī)劃 ..............................................................................................................................87 信息支持體系規(guī)劃 .............................................................................................................89 基礎(chǔ)建設(shè) .....................................................................................................................................89 旅游信息庫建設(shè) ..........................................................................................................................89 旅游公眾商務(wù)信息網(wǎng)的建設(shè) ......................................................................................................89 旅游解說系統(tǒng)的規(guī)劃與建設(shè) ......................................................................................................90 游客咨詢服務(wù)中心建設(shè) ..............................................................................................................91 游客集散中心 .....................................................................................................................91 住宿業(yè)發(fā)展規(guī)劃 .........................................................................................................................92 餐飲業(yè)發(fā)展規(guī)劃 .........................................................................................................................94 旅行社發(fā)展規(guī)劃 .........................................................................................................................95 旅游娛樂業(yè)發(fā)展規(guī)劃 .................................................................................................................95 旅游購物發(fā)展規(guī)劃 .....................................................................................................................97 旅游商品規(guī)劃 .....................................................................................................................97 旅游購物場所規(guī)劃 .............................................................................................................97 旅游購物管理 .....................................................................................................................98 旅游人力資源發(fā)展規(guī)劃 .............................................................................................................98 一線服務(wù)員工需求測算 .....................................................................................................98 人力資源發(fā)展建議 .............................................................................................................99 晉城市旅游法制建設(shè)與產(chǎn)業(yè)政策保障 ...................................................................................100 晉城市旅游法制建設(shè)工作重點(diǎn) .......................................................................................100 晉城市旅游產(chǎn)業(yè)政策保障 ...............................................................................................100 晉城市旅游管理體制規(guī)劃 .......................................................................................................101 晉城市旅游產(chǎn)業(yè)經(jīng)營體制規(guī)劃 .............................................................................................103 建立現(xiàn)代企業(yè)制度 .........................................................................................................103 籌建連鎖經(jīng)營式集團(tuán) .....................................................................................................103 旅游企業(yè)合作組織 .........................................................................................................103 縱向整合式企業(yè)集團(tuán) .....................................................................................................104 橫向整合式企業(yè)集團(tuán) .....................................................................................................104第十章 晉城旅游發(fā)展投入產(chǎn)出分析 ...........................................................................................105 晉城旅游投入分析與規(guī)劃 .....................................................................................................105 晉城市旅游投入分析