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【正文】 customer ? to make our key observations ? and report on time, on the inter. Copyright Harvey Gilbert Managing the shoppers ? Give them clear, simple and detailed instructions ? Allow them to e back to us with questions about their task ? Monitor every shopper?s progress at all times ? Keep and analyse each shopper?s work records ? Respect them, treat them as part of the team, and pay them reasonably and on time. Copyright Harvey Gilbert Scoring the questions ? Client and provider must agree the scoring system ? Some questions may have no score: ? Day of visit ? Time of visit ? Some questions should have a higher score because the issues are more important: ? Legal/pliance issues ? Closing questions ? Current promotions ? Ensure that the scoring system is simple and understandable Copyright Harvey Gilbert Data preparation ? Ensure that all shopper?s reports are: ? Received on time ? Checked quickly ? Check every shop report for accuracy, objectivity, and consistency ? Recontact shoppers if necessary to check details Copyright Harvey Gilbert The reports: This is a munications process. ? Must be specific to each level in the business ? Electronic reports are very useful but paper reports and ?posters? are good munication tools too ? Should be ?action reports? requiring us to do something to create improvement or reward success ? Must be available quickly ? The unit scores are representative of the unit, not just the individual Copyright Ha
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