【正文】 策略和計(jì)劃 ..............................................................................................................................41 “分步走 ”的經(jīng)營(yíng)策略 .....................................................................................................................41 各運(yùn)營(yíng)職能配置 ............................................................................................................................42 硬件以及技術(shù)支持 ........................................................................................................................43 加強(qiáng)企業(yè)文化建設(shè)和項(xiàng)目管理 ...................................................................................................43 二、營(yíng)銷和推廣策略 ..............................................................................................................................44 互聯(lián)網(wǎng)聯(lián)盟推廣 ............................................................................................................................44 平臺(tái)品牌的公關(guān)傳播 ...................................................................................................................45 媒體合作支持計(jì)劃 ........................................................................................................................45 用戶口碑傳播方式 ........................................................................................................................46 未來媒體投放計(jì)劃 ........................................................................................................................47 三、分銷渠道及合作伙 伴 ......................................................................................................................47 四、定價(jià)戰(zhàn)略 ...........................................................................................................................................48 五、促銷計(jì)劃 ...........................................................................................................................................48 第七章 財(cái)務(wù)分析 .........................................................................................................................................49 一、靜態(tài)財(cái)務(wù)指標(biāo)分析 ..........................................................................................................................49 基本財(cái)務(wù)數(shù)據(jù) ................................................................................................................................49 資金利潤(rùn)率和投資回收期 ...........................................................................................................49 投資利稅率、銷售利潤(rùn)率和銷售利稅率 ..................................................................................49 二、動(dòng)態(tài)財(cái)務(wù)指標(biāo)分析 ..........................................................................................................................50 資產(chǎn)負(fù)債表 (20201231) ............................................................................................................50 損益表 (20201231) ....................................................................................................................53 三、融資計(jì)劃 ...........................................................................................................................................54 四、財(cái)務(wù)管理制度 ..................................................................................................................................55 商業(yè)計(jì)劃書 第 4 頁 共 66 頁 絕密 Page 4 of 66 財(cái)務(wù)管理的職能 和任務(wù) ...............................................................................................................55 公司財(cái)務(wù)管理的組織結(jié)構(gòu) ..................................................................................................56 財(cái)務(wù)管理部門崗位目標(biāo)責(zé)任制 ...................................................................................................56 公司各項(xiàng)財(cái)務(wù)費(fèi)用的內(nèi)部控制 ...................................................................................................56 附錄 ................................................................................................................................................................57 附錄 網(wǎng)站圖例 ...................................................................................................................................57 頁面流程總設(shè)計(jì)圖 ........................................................................................................................57 網(wǎng)站主頁設(shè)計(jì)圖 ............................................................................................................................58 登錄主頁（ member）： ................................................................................................................59 用戶注冊(cè)流程 ................................................................................................................................60 附錄 網(wǎng)站信用與配送方式 ...............................................................................................................60 關(guān)于退出團(tuán)購(gòu)、信用度、你我他卡和支付方式 ......................................................................60 關(guān)于配送和異域問題 ....................................................................................................................61 附錄 技術(shù)文檔 ...................................................................................................................................62 NWT系統(tǒng)設(shè)計(jì) ..............................................................................................................................62 MVC 模式：分離開發(fā)角色 ........................................................................................................62 Struts：基于 MVC 的堅(jiān)固框架 .................................................................................................63 總結(jié) .................................................................................................................................................64 附錄 團(tuán)隊(duì)管理文檔 ...........................................................................................................................65 團(tuán)隊(duì)人員簡(jiǎn)歷 ............................................................................................