“優(yōu)速”廣告策劃方案-展示頁
2025-07-25 19:50本頁面
【正文】 ..................................... 5 （三）消費(fèi)者分析 ..................................................................................................... 7 （四）企業(yè)分析 ........................................................................................................ 7 企業(yè)概況 ...................................................................................................... 7 企業(yè)目標(biāo) ： ................................................................................................... 8 企業(yè)使命 ： ................................................................................................... 8 經(jīng)營(yíng)理念 ： ................................................................................................... 8 優(yōu)速人的精神 ： ............................................................................................ 9 優(yōu)速道德 ： ................................................................................................... 9 優(yōu)速哲學(xué) ： ................................................................................................. 10 優(yōu)速作風(fēng) ： ..................................................................................................11 優(yōu)速靈魂 ： ..................................................................................................11 （五）競(jìng)爭(zhēng)者分析 ....................................................................................................11 三、目的 .........................................................................................................................11 四、對(duì)象 .........................................................................................................................11 五、主題 .........................................................................................................................11 六、廣告創(chuàng)意 ..................................................................................................................11 報(bào)紙、雜志、刊物、網(wǎng)站創(chuàng)意 .............................................................................11 電視廣告創(chuàng)意 .....................................................................................................11 七、廣告媒介的選擇 ...................................................................................................... 12 八、廣告預(yù)算 ................................................................................................................. 12 九、廣告效果的預(yù)測(cè)與評(píng)估 ........................................................................................... 12 十、總結(jié) ....................................................................................................................
研究報(bào)告相關(guān)推薦
鄂ICP備17016276號(hào)-1