【正文】 的更大？他們存在的共性問(wèn)題是：營(yíng)銷管理者把自己的角色都是定位在大業(yè)務(wù)員上，他們更多地是奔赴一線，直面客戶，自己把定單拿回來(lái)，親力親為。他說(shuō)由于該行業(yè)所接觸的都是局長(zhǎng)、處長(zhǎng)，老總，客戶層次級(jí)別特別高，其它人員去了他搞不定。北京某高科技公司是一家高速公路、電信等收費(fèi)系統(tǒng)的供應(yīng)商，該公司的營(yíng)銷副總每次與筆者交流都說(shuō)十分忙和累?；葜菽称髽I(yè)是90年代中期成立的專業(yè)生產(chǎn)和銷售舞臺(tái)燈光的企業(yè)，以外銷為主，多年來(lái)公司一直致力于國(guó)內(nèi)市場(chǎng)的銷售?，F(xiàn)代營(yíng)銷管理者具有以下三大角色。而工作方式、行為方式及決策方式又取決于管理者對(duì)自身角色的認(rèn)識(shí)與把握。s body(to market the wolf！treat subordinates the sheep)petitors, never let petitors in their own area to contend for the cake, a firm will protect our homes and defend our country!Marketing director work in marketing is not a name if generalist, where there is a gap where s!Marketing director in the decisionmaking layer of the pany to be market research, market information market analystDirector of marketing in the business layer to be my brother, as a platoon leader, as a minister of a forward headquarters....In a word: marketing director must stand in the height of view, to bend down to do the work.第二篇：如何做一個(gè)營(yíng)銷總監(jiān)如何做一名合格的營(yíng)銷總監(jiān)如果你多接觸企業(yè)，特別是民營(yíng)企業(yè)，你會(huì)發(fā)現(xiàn)幾種很普遍的現(xiàn)狀，一是很多企業(yè)經(jīng)營(yíng)了十多年，但是，銷售額才千把萬(wàn)，幾千萬(wàn)，企業(yè)老是長(zhǎng)不大；二是營(yíng)銷管理者（有的是總經(jīng)理，有的不是總經(jīng)理）特別忙和累，業(yè)務(wù)離開(kāi)他就不行；三是有的認(rèn)為只有自己行，自己是個(gè)大英雄，不相信下屬或業(yè)務(wù)員能把訂單拿回來(lái)；四是有些管理者總是覺(jué)得自己學(xué)歷低、沒(méi)文化，自己不行。How to be a qualified marketing directorThe marketing director is the mainstay pany sales!Have four identities(..foreign)my boss always say。有眼光,有謀,有勇氣,有魄力,:工作中可以幫老板制定戰(zhàn)略,當(dāng)好參謀,在部門當(dāng)好服務(wù)者,.........大事從小做起,要有磨刀石的精神:,給予他自我反省與穩(wěn)定情緒的機(jī)會(huì),!所以營(yíng)銷總監(jiān)要會(huì)磨刀才能帶好兵,才能有運(yùn)籌帷幄的氣勢(shì)!(積沙成山)鍛煉下屬做個(gè)強(qiáng)者(良將帶好兵):激發(fā)和點(diǎn)燃下屬的理想和熱情!/燃燒激情......使他們不管在任何情況下,或發(fā)生任何事故,！營(yíng)銷總監(jiān)要有決策者的腦袋(智慧)更要有執(zhí)行者的身(對(duì)待市場(chǎng)該是狼！對(duì)待下屬該是羊)我團(tuán)隊(duì)這次接單我說(shuō)。第一篇：怎樣做一個(gè)合格的營(yíng)銷總監(jiān)[精選]怎樣做一個(gè)合格的營(yíng)銷總監(jiān)營(yíng)銷總監(jiān)是公司銷售的中流砥柱!要有四個(gè)身份(..對(duì)外)我的老板經(jīng)常說(shuō)。你們銷售部是我的財(cái)神,你總監(jiān)就是我的財(cái)神爺如何做好營(yíng)銷總監(jiān)?我多年的體會(huì):。如果我們不成功的話!我就從京廣中心(北京最高的樓之一)樓頂跳下去......戰(zhàn)前激勵(lì)!我被我的合作兄弟們感動(dòng),他們通宵達(dá)旦的工作.......敢授權(quán)并會(huì)授權(quán),委以重任:營(yíng)銷總監(jiān)在戰(zhàn)略應(yīng)該是個(gè)指揮家,執(zhí)行上要會(huì)放權(quán)!在日常生活要做好管家婆掌管好公司的進(jìn)財(cái)渠道！我的做法是新人來(lái)就讓他成為獨(dú)立的人,授權(quán)給他并且讓他承擔(dān)責(zé)任!如果新招聘的人在公司的所謂的學(xué)習(xí)磨合二個(gè)月他就會(huì)失去他找工作的時(shí)的斗志.......不要為難下屬(在他做錯(cuò)時(shí))要承認(rèn)下屬的努力:懂得命令的藝術(shù),懂得激勵(lì)的技巧,懂得溝通的技巧(說(shuō)話的藝術(shù))敢于承擔(dān)責(zé)任面對(duì)困難要勇往直前!身先士卒!有大舍的精神!以上是對(duì)內(nèi),營(yíng)銷總監(jiān)該做的:,分析,和制定戰(zhàn)略并親自督辦.....一只眼睛看競(jìng)爭(zhēng)對(duì)手,決不讓競(jìng)爭(zhēng)對(duì)手在自己的區(qū)域里來(lái)爭(zhēng)蛋糕,有種保家衛(wèi)國(guó)堅(jiān)定意志!營(yíng)銷總監(jiān)在營(yíng)銷工作中不是名字要是多面手,哪里有空缺哪里補(bǔ)!營(yíng)銷總監(jiān)在公司的決策層里要當(dāng)好市場(chǎng)調(diào)研員,市場(chǎng)的信息員市場(chǎng)的分析員營(yíng)銷總監(jiān)在公司業(yè)務(wù)層要會(huì)當(dāng)好兄長(zhǎng),當(dāng)好排長(zhǎng),....一句話:營(yíng)銷總監(jiān)要站在高度看問(wèn)題,要俯下身來(lái)做工作。your sales department is my God, you are my God of wealth, how to do a good job of marketing director? My old experience: to convince do not e with the system pressure if the person to do the following points I want to be a qualified director of marketing should be no 1, vision, have a plan, have courage, have courage,: work can help formulate the strategy, a good staff, good service in theDepartment, logistics minister sounded vanguard.........In 2, events from the start, to the grindstone grindstone spirit: not only a sharp most important thing is to make a person calm down to, give him the selfreflection and emotional stability of opportunity,when the concentrate inorder to do a good job!So the marketing director to be brothers able to lead soldiers, to map out a strategy momentum!(sand hill)3, exercise done under strong(will take soldiers): excitation and light under the ideal and passion!/ burning passion...Make them in any case, or the occurrence of any accident, should do not reach the toughness！marketing director to have the decision makers head(wisdom)but the performer39。由于營(yíng)銷業(yè)績(jī)的好壞決定了企業(yè)的生死與發(fā)展，因此，可以說(shuō)，我們營(yíng)銷管理者們的工作方式、行為方式以及決策方式對(duì)在企業(yè)發(fā)展起著關(guān)鍵性作用。營(yíng)銷管理者必須認(rèn)清自己的角色。一、不是自己做，而是組織大家做東莞某機(jī)電有限公司是一家專門生產(chǎn)和銷售高低壓配電控制設(shè)備的專業(yè)化公司，成立于90年代中期，公司現(xiàn)有人員30余人，3位銷售人員，市場(chǎng)區(qū)域主要是在泛珠三角，客戶主要是房地產(chǎn)、新廠房、安裝公司、水電公司及供電公司等，銷售方式是利用老總的關(guān)系和業(yè)務(wù)員的推銷，公司從未對(duì)營(yíng)銷人員進(jìn)行過(guò)培訓(xùn)，2003年年銷售額1500萬(wàn)元。國(guó)內(nèi)市場(chǎng)有一名