【正文】
ture , DataBase 【 Type of the Thesis 】 Software Application 6 目錄 第 1 章 ??緒論 1 客 戶關(guān)系管理系統(tǒng)的國內(nèi)外現(xiàn)狀 . 1 客戶關(guān)系管理現(xiàn)狀 1 系統(tǒng)的開發(fā)技術(shù)現(xiàn)狀 . 2 ?論文的目的與意義 3 本 人的主要工作 4 本 章小結(jié) 5 第 2 章 ?客戶關(guān)系 管理系統(tǒng)的需求分析 6 ?系統(tǒng)的需求描述 6 ?基于 UML 功能描述的系統(tǒng)需求分析 8 圖及對(duì)系統(tǒng)功能的描述 8 系統(tǒng)的需求分析 . 12 系 統(tǒng)功能模塊劃分 13 本 章小結(jié) 15 第 3 章 ?系統(tǒng)總體架構(gòu)及數(shù)據(jù)庫設(shè)計(jì) 16 ?系統(tǒng)運(yùn)行平臺(tái)選擇 16 系統(tǒng)配置及 Tomcat 分析 . 16 服務(wù)器的安裝與環(huán)境配置 16 系 統(tǒng)的總體解決方案 . 17 ?系統(tǒng)的數(shù)據(jù)庫設(shè)計(jì) 19 系 統(tǒng)的報(bào)表設(shè)計(jì) 22 本 章小結(jié) 23 第 4 章 ?STRUTS 實(shí)現(xiàn) MVC 的工作機(jī)制 . 24 ?J2EE 架構(gòu) . 基于 J2EE 的 Web 應(yīng)用架構(gòu) 24 ?JSP 技術(shù)開發(fā)本系統(tǒng)的優(yōu)勢 25 ?JavaBean 與 Servlet 技術(shù) 27 ?實(shí)現(xiàn)訪問數(shù)據(jù)庫的 JDBC 技術(shù) 28 ?MVC 模式 29 ?Struts 實(shí)現(xiàn) MVC 模式的工作機(jī)制 31 本 章小結(jié) 34 第 5 章 ?客戶關(guān)系管理系統(tǒng)的實(shí)現(xiàn) 35 ?Struts 框架運(yùn)用到應(yīng)用中 35 ? Struts 應(yīng)用需求分析和設(shè)計(jì) 35 ?Struts 的系統(tǒng)文件配置 36 類 的分布 38 ?系統(tǒng)的設(shè)計(jì)和實(shí)現(xiàn) 39 用戶登錄界面的設(shè)計(jì) 39 網(wǎng)站首頁的設(shè)計(jì) . 40 基礎(chǔ)信息模塊的設(shè)計(jì) 42 系 統(tǒng)的優(yōu)化及安全策略 47 系統(tǒng)的優(yōu)化 47 系統(tǒng)的安全策略 . 48 本 章小結(jié) 51 第 6 章 ?結(jié)論與展望 52 結(jié) 論 52 系 統(tǒng)評(píng)價(jià)及下一步工作 52 參考文獻(xiàn) 54 致 ??謝 . 56 8___________________________ 偉星集團(tuán)客戶關(guān)系管理系統(tǒng)的設(shè)計(jì)與實(shí)現(xiàn) _________________ ____ 第 1 章 ??緒論 ? 客戶關(guān)系管理系統(tǒng)的國內(nèi)外現(xiàn)狀 ? 客戶關(guān)系管理現(xiàn)狀 ? [13] 客戶關(guān)系管理 CRMCustomer?Relationship?Management 最早由美國 Gartner?Group提出 ,自 1997年開始 ,經(jīng)過幾年的發(fā)展 ,全球的 CRM市場一直處于爆炸 性的快速增長之中。 3. configuring and designing system。偉星集團(tuán)客戶關(guān)系管理系統(tǒng)的設(shè)計(jì)與實(shí)現(xiàn) Abstract With the rapid development of work , the Inter has bee the center of munication and information. It implements profound influence on the development of each field . As the medium and large sized enterprises in the coastal areas of Zhejiang Province grow swiftly , they need more and more customer information . As a result , the customer information management turns out to be increasingly important . It is of great significance to launch a website for managing customer information . Under the present Inter environment , making full use of customer information resources , the website is convenient to apply and easy to develop .The paper makes an analysis on the research significance and present situation of the customer management system , characteristics of JSP and ASP and summarizes the advantages of the customer management system. The system is designed with the technology of JSP and based on B/S threeply hierarchical structure . On the basis of UML , the paper analyzes the demand of the system and accurately divides the function module so as to lay a sound foundation for the smooth realization of the system . The paper focuses on building a dynamic website of customer relationship management with the technology of JSP and JavaBean for WeiXing Group of Zhejiang Province, a very famous enterprise in the city of Linhai. The website makes full use of the typical characteristics of Java language , namely , easiness , multiplatform and safeness . The system is efficient , safe and practical enough to fulfill functions ranging from the maintenance of the basic customer data and customer information , service for customers , to information service . The paper also puts an emphasis on Struts’ characteristics and the theory of realization the working mechanism of MVC . Moreover, it describes the design of the system and its realization process. According to the characteristic of Struts, namely, to provide the general and brief means of realization of Web , and through configuring files manage all parts that can be expanded and modified in the application of Web supported by Struts . If Web is developed in this way , it is much easier to manage and transfer programs .5In the process of launching the project , the author of the paper has done work as below : 1. making analysis on demand and supply and making sure the work the system needs to do。 2. planning and managing the project。 4system testing and trial operation 。 1999 年全球的 CRM 市場收 益約為 76 億美元。 年增長率將一直 保持在 50%以上。像以往的 ERP 企業(yè)資源計(jì)劃、 電子商務(wù)等新理念一樣 ,CRM 在國內(nèi)的發(fā)展經(jīng)歷了從概念傳入到市場啟動(dòng)這樣一個(gè)過 程 ,而這些新理念對(duì)推