【正文】 .....................................................................15. 營銷策略 ....................................................................................................................................19第 3 章 建設(shè)規(guī)模與項目開發(fā)條件 .......................................................................................21. 建設(shè)規(guī)模 ....................................................................................................................................21. 項目概況現(xiàn)狀 ............................................................................................................................21. 項目建設(shè)條件 ............................................................................................................................22第 4 章 建筑方案 ...............................................................................................................26. 設(shè)計依據(jù) ....................................................................................................................................26. 項目設(shè)計主題和開發(fā)理念 .......................................................................................................26. 項目總體規(guī)劃方案 ....................................................................................................................27. 建筑設(shè)計 ....................................................................................................................................28. 結(jié)構(gòu)設(shè)計 ....................................................................................................................................29. 給排水設(shè)計 ................................................................................................................................30第 5 章 節(jié)能節(jié)水措施 ........................................................................................................32. 設(shè)計依據(jù) ....................................................................................................................................32. 建筑部分節(jié)能設(shè)計 ....................................................................................................................32第 6 章 環(huán)境影響評價 ........................................................................................................33. 編制依據(jù) ....................................................................................................................................33. 環(huán)境現(xiàn)狀 ....................................................................................................................................33. 項目建設(shè)對環(huán)境的影響 ............................................................................................................34. 環(huán)境保護(hù)措施 ............................................................................................................................34第 7 章 勞動衛(wèi)生與消防 .....................................................................................................35. 指導(dǎo)思想 ....................................................................................................................................35. 職業(yè)安全衛(wèi)生健康對策與措施 ...............................................................................................35. 消防設(shè)計 ....................................................................................................................................36第 8 章 組織機(jī)構(gòu)與人力資源配置 .......................................................................................38. 組織機(jī)構(gòu) ....................................................................................................................................38. 人力資源配置 ............................................................................................................................38第 9 章 項目實施進(jìn)度 ........................................................................................................39. 項目開發(fā)期 ................................................................................................................................39. 項目實施進(jìn)度安排 ....................................................................................................................39. 項目實施過程控制措施 ............................................................................................................39第 10 章 項目招投標(biāo) ............................................................................................................41. 工程項目招標(biāo)投標(biāo)概述 ............................................................................................................41. 工程項目招標(biāo)投標(biāo)因素分析 ...................................................................................................42. 招標(biāo)依據(jù) ....................................................................................................................................44. 招標(biāo)范圍 ....................................................................................................................................44. 招標(biāo)方式 ....................................................................................................................................44第 11 章 投資估算與資金籌措 ..............................................................................................45. 投資估 算 ....................................................................................................................................45. 資金籌措 ....................................................................................................................................45第 12 章 財務(wù)評價 ...............................................................................................................47. 項目評估依據(jù) ............................................................................................................................47. 財務(wù)評價基礎(chǔ)數(shù)據(jù)的選擇 .......................................................................................................47. 財務(wù)評價 ....................................................................................................................................47. 不確定性分析 ...........................................................