【正文】 銷(xiāo)策略正規(guī)豆制品企業(yè)的出路——實(shí)施品牌建設(shè)通過(guò)市場(chǎng)調(diào)研，目前，某市場(chǎng)的豆制品沒(méi)有真正的大品牌出現(xiàn)，究其原因主要有以下幾點(diǎn)： 市場(chǎng)混亂，利潤(rùn)薄。 市場(chǎng)概貌據(jù)調(diào)查了解某市目前人均豆類(lèi)產(chǎn)品需求為 ，按某現(xiàn)有城區(qū)人口 200萬(wàn)計(jì)，市場(chǎng)豆腐類(lèi)產(chǎn)品需求為 45600噸/年，每天豆腐等豆制品需求量約為 190噸左右，可以說(shuō)，豆腐在百姓菜籃子中長(zhǎng)期占據(jù)一席之地，50％的消費(fèi)者表示每日采購(gòu)一次豆腐。 經(jīng)營(yíng)范圍主要提供多元化的豆制品，如豆干，豆腐皮，腐竹，豆渣品，豆奶等。食品有限責(zé)任公司創(chuàng)業(yè)計(jì)劃書(shū)食品有限責(zé)任公司創(chuàng)業(yè)計(jì)劃書(shū) 食品有限責(zé)任公司創(chuàng)業(yè)計(jì)劃書(shū)2目錄一、計(jì)劃摘要 ..................................................................5 ................................................................5 ................................................................6 ................................................................6 ................................................................6 ................................................................6 ............................................................6 ..........................................................7 ......................................................7 ......................................................7二、公司介紹 ..................................................................8 ....................................................9 ............................................................9 ............................................................9 ........................................................9 ................................................................9 .........................................................10： .....................................................10 ...........................................................10 .......................................................10 ...............................................................10 .........................................................11 .........................................................11 .........................................................11 ...............................................................11 ...........................................................12三、戰(zhàn)略規(guī)劃 .................................................................12 ...............................................................12 ...............................................................12 .......................................................13（1—3 年） .....................................................14（4—6 年） .....................................................14（7—10 年） ....................................................15四、創(chuàng)業(yè)組織 .................................................................15 ...............................................................16 .....................................................16 ...........................................................16食品有限責(zé)任公司創(chuàng)業(yè)計(jì)劃書(shū)3 ...........................................................17 ...................................................17 .......................................................18 ...............................................................18 .........................................................18 .....................................................19五、產(chǎn)品與服務(wù) ...............................................................19 ...............................................................19 ...............................................................19（7 點(diǎn)） ........................................................20 ...............................................................20： .........................................................21： .....................................................21 ...............................................................21 ...........................................................22 ...........................................................22六、市場(chǎng)預(yù)測(cè) .................................................................22 ...........................................................22 ...........................................................22 ...................................................23 ...................................................23： ...................................24 .........................................................25 ...........................................................26 影響因素 ...............................................................26七、市場(chǎng)營(yíng)銷(xiāo)組合 .............................................................27 ...............................................................27 .......................................................27： .......................................................27： .......................................................29 ...............................................................30 ...........................................................31 .....................................................33 ...........................................................35 ...........................................................36 .....................................................37 ...........................................................38 ...........................................................39 ...............................................................40 ...........................................................40八、生產(chǎn)計(jì)劃（人員培訓(xùn)） .....................................................41食品有限責(zé)任公司創(chuàng)業(yè)計(jì)劃書(shū)4（服務(wù)）所需 .......................................................41 ...............................................................42 ...............................................................43 ...............................................................45九、財(cái)務(wù)規(guī)劃 .................................................................46 ...................................................46 .......................................................49 .......................................................53 ................