【正文】 3（ 12年） :..............................................................................................................31（ 35年）： ............................................................................................................32（ 510年）： ..........................................................................................................32 營(yíng)銷策略及銷售 ...................................................................................................................34 以顧客為中心的營(yíng)銷戰(zhàn)略（STP 戰(zhàn)略） .................................................................................34（ market segmentation） .............................................................................34（ market targeting） ............................................................................35 (market positioning) ...................................................................................35 制定營(yíng)銷組合（4P 組合） .......................................................................................................36 (product).........................................................................................................37 (price).............................................................................................................39 (place).............................................................................................................40 (promotion).....................................................................................................41生產(chǎn)管理 ................................................................................................................................43 廠址選擇 ....................................................................................................................................43 項(xiàng)目進(jìn)度 ....................................................................................................................................44 生產(chǎn)工藝流程 ............................................................................................................................44 生產(chǎn)運(yùn)作 ...................................................................................................................................45 ...........................................................................................................................45 ...........................................................................................................................45 質(zhì)量管理 ...................................................................................................................................46 研發(fā)團(tuán)隊(duì) ...................................................................................................................................46管理體系 ................................................................................................................................47 公司性質(zhì) ...................................................................................................................................47 組織形式 ...................................................................................................................................47 部門職責(zé) ...................................................................................................................................48 管理團(tuán)隊(duì)基本資料 ...................................................................................................................49 企業(yè)理念 ...................................................................................................................................51 企業(yè)文化 ...................................................................................................................................51 管理思想 ...................................................................................................................................51 公司形象 ...................................................................................................................................52 管理創(chuàng)新 ...................................................................................................................................52投資分析 ................................................................................................................................55 股本結(jié)構(gòu)與規(guī)模 .......................................................................................................................55 資金來(lái)源與運(yùn)用 .......................................................................................................................56 投資收益與風(fēng)險(xiǎn)分析 ...............................................................................................................56 .......................................................................................................................57 .......................................................................................................................57 .......................................................................................................................57 4 ...............................................................................................................58 ...................................................................................................................59 ...........................................................................................................................60財(cái)務(wù)分析 ..............................................................................................................................61 會(huì)計(jì)報(bào)表及附表 ......................................................................................................................61 .....................................................................................61 ......................................................................