【正文】 ................................15三、調(diào)查問卷結(jié)果分析 .............................................................................................................................22哈方體體驗(yàn)館創(chuàng)業(yè)計(jì)劃書2第四章 公司戰(zhàn)略 24第一節(jié) 定價(jià)策略——成本加成法 .........................................................................................................24一、固定成本 .............................................................................................................................................24二、變動(dòng)成本 .............................................................................................................................................24第二節(jié) 盈利策略 .....................................................................................................................................25一、主營(yíng)業(yè)務(wù)盈利 .....................................................................................................................................25二、其他業(yè)務(wù)盈利 .....................................................................................................................................26第三節(jié) 競(jìng)爭(zhēng)策略 .....................................................................................................................................26一、潛在競(jìng)爭(zhēng)對(duì)手 .....................................................................................................................................26二、競(jìng)爭(zhēng)優(yōu)勢(shì) .............................................................................................................................................27三、本項(xiàng)目特有的經(jīng)營(yíng)模式、行業(yè)的周期性及區(qū)域性 .........................................................................27第四節(jié) 營(yíng)銷策略 .....................................................................................................................................28一、營(yíng)銷及渠道 .........................................................................................................................................28二、促銷 .....................................................................................................................................................29第五節(jié) 團(tuán)隊(duì)及組織管理策略 .................................................................................................................30一、團(tuán)隊(duì)人員的選擇 .................................................................................................................................30二、團(tuán)隊(duì)人員的培訓(xùn) .................................................................................................................................30三、組織的管理模式 .................................................................................................................................30第六節(jié) 項(xiàng)目開發(fā)及規(guī)劃戰(zhàn)略 .................................................................................................................31一、總體發(fā)展目標(biāo) .....................................................................................................................................31二、市場(chǎng)發(fā)展 .............................................................................................................................................31第五章 風(fēng)險(xiǎn)因素 32第一節(jié) 項(xiàng)目主要風(fēng)險(xiǎn)及應(yīng)對(duì)策略 ........................................................................................................32一、經(jīng)營(yíng)風(fēng)險(xiǎn) .............................................................................................................................................32二、管理及技術(shù)風(fēng)險(xiǎn) .................................................................................................................................35第二節(jié) 項(xiàng)目風(fēng)險(xiǎn)管理概述 ....................................................................................................................36第六章 組織管理計(jì)劃 38哈方體體驗(yàn)館創(chuàng)業(yè)計(jì)劃書3第一節(jié) 企業(yè)類型 .....................................................................................................................................38第二節(jié) 企業(yè)名稱 .....................................................................................................................................38第三節(jié) 項(xiàng)目業(yè)主的能力情況 .................................................................................................................38第四節(jié) 組織結(jié)構(gòu) .....................................................................................................................................40第五節(jié) 人員招聘、選拔與培訓(xùn) .............................................................................................................41一、招聘策略 .............................................................................................................................................41二、選拔策略 .............................................................................................................................................41三、培訓(xùn)策略 .............................................................................................................................................42第六節(jié) 固定資產(chǎn)及維修保養(yǎng) .................................................................................................................42一、辦公室行政管理所需的固定資產(chǎn)（殘值率一般在 5%左右） ......................................................42二、維修保養(yǎng) .............................................................................................................................................43第七節(jié) 管理費(fèi)用及職工薪酬 .................................................................................................................43一、組織管理費(fèi)用 .....................................................................................................................................43二、公司員工結(jié)構(gòu)及薪酬 .........................................................................................................................44第七章 財(cái)務(wù)預(yù)測(cè) 45第一節(jié) 資產(chǎn)負(fù)債表 .................................................................................................................................45第二節(jié) 利潤(rùn)表 .........................................................................................................................................50第三節(jié) 第一年季度利表 ............................................................