【正文】 綠色能源有限責(zé)任公司項目商業(yè)計劃書綠色能源有限責(zé)任公司項目商業(yè)計劃書2目錄第一章 計劃概要 .....................................................................5 公司概況 ...................................................................................5 產(chǎn)品簡介 ...................................................................................5 市場 ...........................................................................................6 投資與財務(wù) ...............................................................................7 組織與人力資源 .......................................................................7第二章 項目背景 .....................................................................8 產(chǎn)業(yè)背景 ...................................................................................8 產(chǎn)品 ...........................................................................................8 技術(shù)及其原理 .............................................................................8 優(yōu)勢及其應(yīng)用 ...........................................................................11第三章 市場分析 ...................................................................12 市場可行性分析 .....................................................................12 市場容量 .................................................................................13 市場容量預(yù)測 ..........................................................................13 市場趨勢分析及預(yù)測 ..............................................................13 競爭分析 ...................................................................................15 經(jīng)濟效益分析 .........................................................................15第四章 公司戰(zhàn)略 ...................................................................16 公司概述 .................................................................................16綠色能源有限責(zé)任公司項目商業(yè)計劃書3 總體戰(zhàn)略 .................................................................................16 公司宗旨 ...................................................................................16 管理理念 ...................................................................................16 發(fā)展戰(zhàn)略 .................................................................................16 奮斗期（1— 3 年） .................................................................16 穩(wěn)定期 ......................................................................................17 .......................................................................................17第五章 市場營銷 ...................................................................17 市場狀況及分析 .....................................................................17 市場現(xiàn)狀 ...................................................................................17 市場發(fā)展趨勢 ...........................................................................18 機會與問題分析 .....................................................................18 營銷目標(biāo) .................................................................................18 定位競爭 .................................................................................19 目標(biāo)市場 .................................................................................19 營銷策略 .................................................................................19 價格策略 ...................................................................................19 渠道策略 ...................................................................................20 宣傳策略 ...................................................................................20 關(guān)系營銷及口碑營銷 .............................................................21 品牌 .........................................................................................21 公共關(guān)系 .................................................................................22綠色能源有限責(zé)任公司項目商業(yè)計劃書4第六章 投資分析 ...................................................................22 項目 .........................................................................................22 公司基本情況 .........................................................................23 投資收益與風(fēng)險分析 .............................................................23 投資凈現(xiàn)值（年利率為 10%） .............................................24 投資回收期 .............................................................................24 盈虧平衡分析 ............................................................