【正文】 產(chǎn)權策略 ................................................................................................................13第三章 市場分析與服務定位 ....................................................................................13 行業(yè)分析 ........................................................................................................................13 生物質(zhì)燃料具有巨大的發(fā)展空間 .....................................................................................13發(fā)達國家的生物質(zhì)燃料推廣業(yè)已發(fā)展得較為成熟 ...................................................................13我國的生物質(zhì)燃料推廣空間巨大 ...............................................................................................14項目優(yōu)點 .......................................................................................................................................14 節(jié)能減排 .............................................................................................................................144 / 48 培育新興產(chǎn)業(yè)，推動能源結構調(diào)整，促進吉林省經(jīng)濟發(fā)展 .........................................14 改善民生 .............................................................................................................................15 長春市推廣應用效益 .........................................................................................................15 客戶需求分析 ................................................................................................................15 客戶在使用煤炭燃料時面臨的主要問題 .........................................................................15 居民對可替代新型燃料的基本需求 .................................................................................16 市場細分、市場定位、市場需求與技術簡介 ............................................................16 市場細分 .............................................................................................................................16 市場定位 .............................................................................................................................16 市場需求 ..............................................................................................................................16 產(chǎn)品策略 .............................................................................................................................17 技術簡介 .............................................................................................................................17第四章 生產(chǎn)介紹 ......................................................................................................19 生產(chǎn)背景 ........................................................................................................................19 產(chǎn)品優(yōu)勢 ........................................................................................................................19 企業(yè)研發(fā) ........................................................................................................................20 研發(fā)內(nèi)容： .........................................................................................................................20 技術難點 .............................................................................................................................20 關鍵技術 ..............................................................................................................................21 創(chuàng)新點 .................................................................................................................................21 生產(chǎn)過程 ........................................................................................................................21 生產(chǎn)要求 .............................................................................................................................21 生產(chǎn)工藝流程 .....................................................................................................................22 安全監(jiān)督 .........................................................................................................................22 質(zhì)量安全管理 ......................................................................................................................22 環(huán)境污染防治、安全保護和消防措施 ..............................................................................22第五章 管理體系 ........................................................................................................23 公司性質(zhì) ........................................................................................................................23 組織形式 ........................................................................................................................23 職位描述： ....................................................................................................................24 管理方法 ........................................................................................................................25 管理過程 .........................................................................................................................25 管理隊伍狀況 ................................................................................................................26 董事會 ............................................................................................................................27 創(chuàng)新機制： ....................................................................................................................27第六章 營銷計劃 ........................................................................................................27 市場背景 ........................................................................................................................275 / 48 SWOT 競爭環(huán)境分析 ............................................................................................................27 近期營銷策略 ................................................................................................................28 產(chǎn)品策略 ..............................................................................................................................28 定價策略 ...................................