【正文】 .........................................................13一、政策引導(dǎo) .....................................................................................................................................................................13二、行業(yè)自身發(fā)展趨勢 .....................................................................................................................................................15三、區(qū)域內(nèi)行業(yè)發(fā)展趨勢 .................................................................................................................................................16第五章 營銷推廣方案 .............................................................................................................................................................17一、平面宣傳 .....................................................................................................................................................................17二、網(wǎng)絡(luò)營銷 .....................................................................................................................................................................18內(nèi)蒙古睿思餐飲咨詢有限責(zé)任公司第五屆“挑戰(zhàn)杯”參賽作品 RISE 團(tuán)隊(duì)III三、電話營銷 .....................................................................................................................................................................18四、營銷團(tuán)隊(duì)營銷 .............................................................................................................................................................18五、關(guān)系營銷 .....................................................................................................................................................................18六、售后服務(wù) .....................................................................................................................................................................19第六章 風(fēng)險管理 .....................................................................................................................................................................19一、管理風(fēng)險 .....................................................................................................................................................................19二、投資風(fēng)險 .....................................................................................................................................................................19三、內(nèi)部風(fēng)險 .....................................................................................................................................................................20四、外部風(fēng)險 .....................................................................................................................................................................20第七章 公司組織機(jī)構(gòu)與人力資源配置 .................................................................................................................................21第一節(jié) 組織架構(gòu)設(shè)計(jì)與人力資源配備原則 ......................................................................................................................21一、總原則：組織結(jié)構(gòu)需要配合企業(yè)發(fā)展的需要 .........................................................................................................21二、統(tǒng)一指揮原則 .............................................................................................................................................................22內(nèi)蒙古睿思餐飲咨詢有限責(zé)任公司第五屆“挑戰(zhàn)杯”參賽作品 RISE 團(tuán)隊(duì)IV三、控制幅度 .....................................................................................................................................................................22四、分工 .............................................................................................................................................................................22五、部門化 .........................................................................................................................................................................23第二節(jié) 公司組織架構(gòu)設(shè)計(jì)方案 ..........................................................................................................................................23一、創(chuàng)業(yè)階段（直線制組織架構(gòu)） ..................................................................................................................................23二、成長階段（直線職能制組織架構(gòu)） .........................................................................................................................25三、發(fā)展階段（事業(yè)部制組織架構(gòu)） .............................................................................................................................26四、持續(xù)發(fā)展階段（董事會制組織架構(gòu)） .....................................................................................................................27第三節(jié) 人力資源配置方案 ..................................................................................................................................................28一、勞動定員 .....................................................................................................................................................................28二、人員來源與培訓(xùn) .........................................................................................................................................................28三、用工制度 .....................................................................................................................................................................29四、運(yùn)營管護(hù)制度與措施 .................................................................................................................................................29五、人力資源配置調(diào)整原則 .............................................................................................................................................29內(nèi)蒙古睿思餐飲咨詢有限責(zé)任公司第五屆“挑戰(zhàn)杯”參賽作品 RISE 團(tuán)隊(duì)V第八章 階段工作計(jì)劃 ...