【正文】 .................................................................................................................................................143． 5． 2 價格體系 .........................................................................................................................................................................................................................................173． 5． 3 銷售計劃及銷售指標 .....................................................................................................................................................................................................................183． 5． 4 售后服務 .........................................................................................................................................................................................................................................193．6 營銷企劃 .....................................................................................................................................................................................................................................................193．7 產(chǎn)品 .............................................................................................................................................................................................................................................................223． 7． 1 產(chǎn)品開發(fā)力度不夠 .........................................................................................................................................................................................................................223． 7． 2 產(chǎn)品質(zhì)量不穩(wěn)定，且外觀老舊 .....................................................................................................................................................................................................233．8．營銷人力資源 ..........................................................................................................................................................................................................................................233． 8． 1 人力資源狀況 .................................................................................................................................................................................................................................23概況 ..................................................................................................................................................................................................................................................................233． 8． 2 人力資源問題列舉 .........................................................................................................................................................................................................................243．8．2．1 缺乏企業(yè)發(fā)展戰(zhàn)略的指導 .............................................................................................................................................................................................................243．8．2．2 缺乏清晰的人才標準概念 .............................................................................................................................................................................................................253．8．2．3 不能全面進行人力資源需求分析 .................................................................................................................................................................................................253．8．2．4 人力資源供給不足 .........................................................................................................................................................................................................................253．8．2．5 人力資源“供求差”不明 .............................................................................................................................................................................................................263．8．2．6 人力資源“制約因素”不明 .........................................................................................................................................................................................................263．8．2．7 人力資源目標模糊 .........................................................................................................................................................................................................................263．8．2．8 人力資源信息管理不完整 .............................................................................................................................................................................................................273．8．2．9 招募管理有待完善 .........................................................................................................................................................................................................................273．8．2．10 考選欠規(guī)范 ...................................................................................................................................................................................................................................273．8．2．11“開發(fā)與培訓”薄弱 ....................................................................................................................................................................................................................283．8．2．12“職業(yè)生涯輔導”欠缺 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