【正文】 ............................................................243．8．2．1 缺乏企業(yè)發(fā)展戰(zhàn)略的指導(dǎo) .............................................................................................................................................................................................................243．8．2．2 缺乏清晰的人才標(biāo)準(zhǔn)概念 .............................................................................................................................................................................................................253．8．2．3 不能全面進(jìn)行人力資源需求分析 .................................................................................................................................................................................................253．8．2．4 人力資源供給不足 .........................................................................................................................................................................................................................253．8．2．5 人力資源“供求差”不明 .............................................................................................................................................................................................................263．8．2．6 人力資源“制約因素”不明 .........................................................................................................................................................................................................263．8．2．7 人力資源目標(biāo)模糊 .........................................................................................................................................................................................................................263．8．2．8 人力資源信息管理不完整 .............................................................................................................................................................................................................273．8．2．9 招募管理有待完善 .........................................................................................................................................................................................................................273．8．2．10 考選欠規(guī)范 ...................................................................................................................................................................................................................................273．8．2．11“開發(fā)與培訓(xùn)”薄弱 ....................................................................................................................................................................................................................283．8．2．12“職業(yè)生涯輔導(dǎo)”欠缺 ................................................................................................................................................................................................................285 / 323．8．2．13“績效評價(jià)”執(zhí)行不力 ................................................................................................................................................................................................................283．8．2．14“報(bào)酬研究”不均衡 ....................................................................................................................................................................................................................293．8．2．15“內(nèi)部人員關(guān)系”有待梳理 ........................................................................................................................................................................................................303．8．2．16 激勵不足 .......................................................................................................................................................................................................................................303．8．2．17 未開展“人力資源研究” ...........................................................................................................................................................................................................313．8．2．18 對“問題”的認(rèn)識集中于短期危機(jī) ...........................................................................................................................................................................................323．8．2．19 勞動人事制度缺乏靈活性，不利于人才引進(jìn) ...........................................................................................................................................................................323．9 關(guān)于品牌建設(shè) .............................................................................................................................................................................................................................................333． 9． 1 品牌設(shè)計(jì) .........................................................................................................................................................................................................................................333． 9． 2 品牌形象 .........................................................................................................................................................................................................................................333．9．1．1 在操作上沒有樹立品牌觀念 .........................................................................................................................................................................................................333．9．1．2 盲目開發(fā)產(chǎn)品，影響品牌形象 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