畢業(yè)論文之房地產(chǎn)企業(yè)網(wǎng)絡(luò)營銷策略探析-展示頁
2025-07-07 11:32本頁面
【正文】 設(shè)計(jì)、商品信息發(fā)布、以及各項(xiàng)技術(shù)服務(wù)提供最佳工具。互聯(lián)網(wǎng)通過展示商品圖像，商品信息資料庫提供有關(guān)的查詢，來實(shí)現(xiàn)供需互動(dòng)與雙向溝通。互聯(lián)網(wǎng)被設(shè)計(jì)成可以傳輸多種媒體的信息，如文字、聲音、圖像等信息，使得為達(dá)成交易進(jìn)行的信息交換能以多種形式存在和交換，可以充分發(fā)揮營銷人員的創(chuàng)造性和能動(dòng)性。營銷的最終目的是占有市場份額，由于互聯(lián)網(wǎng)能夠超越時(shí)間約束和空間限制進(jìn)行信息交換，使得營銷脫離時(shí)空限制進(jìn)行交易變成可能，企業(yè)有了更多時(shí)間和更大的空間進(jìn)行營銷，可每周7天，每天24小時(shí)隨時(shí)隨地的提供全球性營銷服務(wù)。而房地產(chǎn)網(wǎng)絡(luò)營銷是利用計(jì)算機(jī)網(wǎng)絡(luò)技術(shù)，現(xiàn)代通訊技術(shù)以及數(shù)字交互媒介平臺(tái)進(jìn)行房地產(chǎn)網(wǎng)絡(luò)營銷活動(dòng)。關(guān)鍵詞 房地產(chǎn)/網(wǎng)絡(luò)營銷/優(yōu)劣勢/手段 ABSTRACT As the electronic information technology is changing and the emergence of the Internet and the rapid spread of Internet technology, using the modern marketing has bee an important way of real estate marketing. But the network marketing channel to exploit to estate enterprise to bring opportunities at the same time, they inevitably and traditional marketing channel conflict, and there is some and traditional marketing channel different new problems. This paper discusses estate network marketing characteristics, advantages and disadvantages, network marketing of real estate industry and influence in network marketing, analyzes the problems existing in the real estate network marketing is the way and the present situation, and proposed the real estate industry for network marketing, some countermeasures for real estate network marketing model research is of great significance.KEY WORDS Real Estate, Internet Marketing, Advantages and disadvantages, Means 顯示對應(yīng)的拉丁字符的拼音目 錄中文摘要................................................Ⅰ英文摘要................................................Ⅱ1 網(wǎng)絡(luò)營銷的概述.........................................1 網(wǎng)絡(luò)營銷的定義......................................1 網(wǎng)絡(luò)營銷的特點(diǎn)......................................12 網(wǎng)絡(luò)營銷的對房地產(chǎn)業(yè)的影響.............................2 從開發(fā)商角度........................................2 從消費(fèi)者角度........................................3 從開發(fā)商和消費(fèi)者來說................................43 房地產(chǎn)項(xiàng)目網(wǎng)絡(luò)營銷優(yōu)點(diǎn)及障礙分析.......................4 房地產(chǎn)企業(yè)進(jìn)行網(wǎng)絡(luò)營銷的優(yōu)點(diǎn)........................4 房地產(chǎn)企業(yè)進(jìn)行網(wǎng)絡(luò)營銷的障礙........................64 目前房地產(chǎn)企業(yè)網(wǎng)絡(luò)營銷存在的問題.......................8 外部問題............................................8 內(nèi)部問題............................................85 房地產(chǎn)項(xiàng)目網(wǎng)絡(luò)營銷方式探討.............................9 通過門戶網(wǎng)站、專業(yè)網(wǎng)站及自建網(wǎng)站在網(wǎng)上對開發(fā)項(xiàng)目進(jìn)行宣傳..................................................9 可對客戶進(jìn)行項(xiàng)目產(chǎn)品的網(wǎng)上調(diào)研接受意見反饋..........10 可通過商品網(wǎng)上競拍給項(xiàng)目造勢、提升項(xiàng)目人氣..........10結(jié)束語..................................................12致謝..............................................
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