【正文】 28 樹立以顧客滿意為核心的電力市場營銷觀念……………………………28 電力產(chǎn)品策略………………………………………………………………28……………………………………………………28…………………28 電力價格策略………………………………………………………………31 電力分銷策略………………………………………………………………32 電力促銷策略………………………………………………………………33 電力促銷組合策略……………………………………………………33 差異性電力促銷策略…………………………………………………33 電力形象促銷策略……………………………………………………35……………………………………………………………………35……………………………………………………36……………………………………………………………37 內(nèi)蒙古西電東送的現(xiàn)狀……………………………………………37…………………………………38…………………………39第七章 結(jié)束語………………………………………………………………………41參考文獻(xiàn)………………………………………………………………………………42致 謝………………………………………………………………………………43在學(xué)期間發(fā)表論文和參加科研情況…………………………………………………44第一章 緒論隨著我國經(jīng)濟(jì)的發(fā)展及電力工業(yè)的進(jìn)一步改革，我國電力市場進(jìn)入了以市場需求為導(dǎo)向，滿足用戶需要為目的的新階段。 the subordinate target market divided up Xuejiawan, Wumeng, Yimeng according to district, according to properties is merchandize and bite and sup, material supplied and sold and warehousing, traffic transporting and post munication, geological survey and exploration and construction market. The determination of the main target market provides the important premises warranties for inner Mongolia electric power corporation concentrating resource and vantage purposefully and adopting different marketing strategy. Lastly the concreteness electric power marketing strategy of inner Mongolia is constituted according to the marketing actuality of the corporation. In the first, erect the marketing conception of providing good faith service for client and the target is client satisfaction, in other words, the conception is that what the market needs is what I provide. The target of electric power plant marketing is the client satisfaction, from the electric power market demand forecast to market subdividing and determining target market and to put the strategy of marketing assembled, set up the entirely system of electric power marketing service. Especially the basic work planning of electric power marketing, the service should be innovated from work expanded, modifying the work of electricity used and the fees managed. Confirm the product, price, service and promotion strategy whose core is the client satisfaction according to the every target market. By analyzing transmission electric power from west to east and trend of electricity increasing of Beijing, to set out the measures of adding the capacity of transmission electric power and exploiting the market outside the province. It uses the theories of marketing in practice of electric power marketing by the numbers in the dissertation, provides the references for inner Mongolia confirming the strategy of electric power marketing and take significance for inner Mongolia and Beijing economic development. It is important significance not only promote transform of inner Mongolia resource in effect, increase the capacity of transmission electric power from west to east and push ahead with inner Mongolia development, but also intensify the capacity of transmitting electric power to Beijing economically and reliably and render certain the success of Beijing 2008 Olympic Games.分類號： 學(xué)校代碼： 10079 密級：華 北 電 力 大 學(xué)碩 士 學(xué) 位 論 文題 目：內(nèi)蒙古電力公司市場營銷策略研究英 文 題 目：THE MARKETING STRATEGY STUDY OF INNER MONGOLIA ELECTRIC POWER CORPORATION 研究生姓名：趙靜 專業(yè)：技術(shù)經(jīng)濟(jì)及管理研 究 方 向： 電力市場開發(fā)與規(guī)劃導(dǎo) 師 姓 名：王婷 職稱：副教授論文提交日期：2003年12月30日華 北 電 力 大 學(xué)摘 要論文在對內(nèi)蒙古電力公司營銷狀況及內(nèi)蒙古西部地區(qū)用電市場現(xiàn)狀分析的基礎(chǔ)上，運(yùn)用灰色預(yù)測方法進(jìn)行電力需求預(yù)測，并結(jié)合灰色關(guān)聯(lián)度分析法進(jìn)行目標(biāo)市場的確定。47 / 58ABSTRACT OF GRADUATE THESISOF NORTH CHINA ELECTRICPOWER UNIVERSITYTHESIS TOPIC：THE MARKETING STRATEGY STUDY OF INNER MONGOLIA ELECTRIC POWER CORPORATION AUTHOR: Zhao Jing TUTOR: Wang Ting SPECIALTY: Technique Economy and ManagementDIRECTION: Power market development and planningDecember 30, 2003ABSTRACTElectric power marketing is the core of electric power corporation working. In condition of market economy, electric power marketing is going the front of electric power market and is the certain demand of marketable reformation in electric power industry. The research of electric power marketing can provide constructive opinion for electric power plant establishing the better relationship with the consumers and discussion at theories and strategy for the plant going to the new stage whose direction is market demand and purpose is filling the market demand.It is the first time that using marketing theories in the practice of electric power marketing in the thesis. The main contents is: by the analysis of marketing status of Inner Mongolia electric power corporation and the actuality electromarket in inner Mongolia, using the basic electric power marketing theories to forecast the electric power market demand rationalize and confirm target market for constituting product, price, service and promotion strategy. By the analysis of macro position, opportunity, advantage and challenge in the process of inner Mongolia electric power corporation transmission electric power from west to east, explores methods，strategy and approach carry through electric power marketing.It discusses the electric power marketing theories and development in detail in the second part, particularly, it expatiates on social marketing conception of electric power marketing, the difference of electric power marketing and monly marketing, the integer planning of electric power marketing. According to acplished procedures of electric power plant management strategy, analyzed question, settle a problem in allusion to the actual instance of inner Mongolia electric power corporation.Up until the end of 2002, the total capacity of inner Mongolia reached up to 5606MW, the electricity generated was 28,103, the electricity sold was 27,619,. The electricity used for industry was 19,820, which accounted for % of the total electricity used, the electricity used f