淺析我國高端白酒市場營銷策略分析-展示頁
2025-07-06 10:54本頁面
【正文】 market China, domestic liquor market stability rate was shaken, in China liquor consumption market formed a change in consumption habits, market share gradually narrowing phenomenon. It is worth mentioning that after the party39。為了適應這些市場環(huán)境的轉變，本文對白酒行業(yè)的市場近況和出現(xiàn)的問題進行了探究，收集了相關文章，理論聯(lián)系實際，從高端白酒的現(xiàn)狀、引出的問題、分析問題、解決問題等幾個層面著手，找到化解當前問題的方法，但愿可以給我國高端白酒企業(yè)的健康成長提供一些實用的建議和意見。但是大量洋酒和啤酒、果酒等一些新產(chǎn)品流入中國市場，國產(chǎn)白酒的市場穩(wěn)定率產(chǎn)生了動搖，在中國白酒消費市場形成了消費習慣的轉變，市場份額逐漸縮小的現(xiàn)象。.. .. .. .. 淺析中國高端白酒市場營銷策略 摘 要白酒是我國的傳統(tǒng)酒種，對中國人來說有一種特別的意義，蘊含了豐富多樣的歷史文化。據(jù)中國統(tǒng)計年鑒顯示，我國市場上有38000家白酒企業(yè)，各種各樣的消費者群體也有幾億人。值得一提的是在黨的十八大召開之后，政府出臺了限制三公消費的政策，在將來的兩三年里，高端白酒的消費狀況將會受到不同程度的影響，這會放慢白酒行業(yè)的發(fā)展速度，直接影響著高端白酒業(yè)的進一步發(fā)展，高端白酒行業(yè)陷入了一個復雜的調整期。關鍵詞：高端白酒；現(xiàn)狀分析；營銷策略； Analysis of Chinese highend liquor marketing strategy ABSTRACTLiquor is the traditional wine in China, has a special significance for Chinese, rich historical and cultural diversity. According to Chinese statistical yearbook, 38000 liquor panies in China39。s eighteen Congress, the government introduced the policy limit three public consumptions, in the future two or three years, the highend liquor consumption will be affected in different degrees, which will slow down the speed of development of the liquor industry, a direct impact on the further development of highend liquor industry, highend liquor industry into a plex period of adjustment. In order to adapt to the change of the market environment, this paper explores the market situation of the liquor industry and the emergence of the problem, collect the relevant article, theory and practice, from the present situation, the analysis leads to the highend liquor problems, problems, solve the problem of several aspects, find the methods to resolve the current problems, the hope can give the highend liquor the healthy growth of enterprises in our country to provide some practical suggestions and opinions.Key words: highend liquor。 Marketing strategy。也就是從近10年開始，中國的高端白酒行業(yè)興起，大家都知道，現(xiàn)代的白酒行業(yè)是一個十分暴利的行業(yè)，有很多不相關的人為了謀取暴利也紛紛加入到這個市場中，造成白酒市場一片混亂。為了適應這些市場環(huán)境的轉變，本文對白酒行業(yè)的市場近況和出現(xiàn)的問題進行了探究，找出問題所在，制定出一些適宜的營銷策略，為我國白酒業(yè)的健康穩(wěn)健的發(fā)展提供一個方向。社會發(fā)展越來越快，信息也越來越透明，在新時期做好改善白酒業(yè)的準備，這樣我們才能對新時期白酒營銷策略有一個更全面的把握，更有利于我們制定出合理高效的方案，灌輸正確的營銷理念，創(chuàng)造出新的品牌形象和良好的企業(yè)形象。二、中國高端白酒的市場現(xiàn)狀和環(huán)境分析 （一）我國高端白酒的市場現(xiàn)狀中國的白酒市場成長速度
規(guī)章制度相關推薦
鄂ICP備17016276號-1