淺析中國(guó)高端白酒市場(chǎng)營(yíng)銷策略-展示頁(yè)
2025-06-30 19:37本頁(yè)面
【正文】 wine and other new products into the market China, domestic liquor market stability rate was shaken, in China liquor consumption market formed a change in consumption habits, market share gradually narrowing phenomenon. It is worth mentioning that after the party39。為了適應(yīng)這些市場(chǎng)環(huán)境的轉(zhuǎn)變，本文對(duì)白酒行業(yè)的市場(chǎng)近況和出現(xiàn)的問題進(jìn)行了探究，收集了相關(guān)文章，理論聯(lián)系實(shí)際，從高端白酒的現(xiàn)狀、引出的問題、分析問題、解決問題等幾個(gè)層面著手，找到化解當(dāng)前問題的方法，但愿可以給我國(guó)高端白酒企業(yè)的健康成長(zhǎng)提供一些實(shí)用的建議和意見。但是大量洋酒和啤酒、果酒等一些新產(chǎn)品流入中國(guó)市場(chǎng)，國(guó)產(chǎn)白酒的市場(chǎng)穩(wěn)定率產(chǎn)生了動(dòng)搖，在中國(guó)白酒消費(fèi)市場(chǎng)形成了消費(fèi)習(xí)慣的轉(zhuǎn)變，市場(chǎng)份額逐漸縮小的現(xiàn)象。 淺析中國(guó)高端白酒市場(chǎng)營(yíng)銷策略 摘 要白酒是我國(guó)的傳統(tǒng)酒種，對(duì)中國(guó)人來說有一種特別的意義，蘊(yùn)含了豐富多樣的歷史文化。據(jù)中國(guó)統(tǒng)計(jì)年鑒顯示，我國(guó)市場(chǎng)上有38000家白酒企業(yè)，各種各樣的消費(fèi)者群體也有幾億人。值得一提的是在黨的十八大召開之后，政府出臺(tái)了限制三公消費(fèi)的政策，在將來的兩三年里，高端白酒的消費(fèi)狀況將會(huì)受到不同程度的影響，這會(huì)放慢白酒行業(yè)的發(fā)展速度，直接影響著高端白酒業(yè)的進(jìn)一步發(fā)展，高端白酒行業(yè)陷入了一個(gè)復(fù)雜的調(diào)整期。關(guān)鍵詞：高端白酒；現(xiàn)狀分析；營(yíng)銷策略； Analysis of Chinese highend liquor marketing strategy ABSTRACTLiquor is the traditional wine in China, has a special significance for Chinese, rich historical and cultural diversity. According to Chinese statistical yearbook, 38000 liquor panies in China39。s eighteen Congress, the government introduced the policy limit three public consumptions, in the future two or three years, the highend liquor consumption will be affected in different degrees, which will slow down the speed of development of the liquor industry, a direct impact on the further development of highend liquor industry, highend liquor industry into a plex period of adjustment. In order to adapt to the change of the market environment, this paper explores the market situation of the liquor industry and the emergence of the problem, collect the relevant article, theory and practice, from the present situation, the analysis leads to the highend liquor problems, problems, solve the problem of several aspects, find the methods to resolve the current problems, the hope can give the highend liquor the healthy growth of enterprises in our country to provide some practical suggestions and opinions.Key words: highend liquor。 Marketing strategy。也就是從近10年開始，中國(guó)的高端白酒行業(yè)興起，大家都知道，現(xiàn)代的白酒行業(yè)是一個(gè)十分暴利的行業(yè)，有很多不相關(guān)的人為了謀取暴利也紛紛加入到這個(gè)市場(chǎng)中，造成白酒市場(chǎng)一片混亂。為了適應(yīng)這些市場(chǎng)環(huán)境的轉(zhuǎn)變，本文對(duì)白酒行業(yè)的市場(chǎng)近況和出現(xiàn)的問題進(jìn)行了探究，找出問題所在，制定出一些適宜的營(yíng)銷策略，為我國(guó)白酒業(yè)的健康穩(wěn)健的發(fā)展提供一個(gè)方向。社會(huì)發(fā)展越來越快，信息也越來越透明，在新時(shí)期做好改善白酒業(yè)的準(zhǔn)備，這樣我們才能對(duì)新時(shí)期白酒營(yíng)銷策略有一個(gè)更全面的把握，更有利于我們制定出合理高效的方案，灌輸正確的營(yíng)銷理念，創(chuàng)造出新的品牌形象和良好的企業(yè)形象。二、
環(huán)評(píng)公示相關(guān)推薦
鄂ICP備17016276號(hào)-1